SEO Analyst

Description

Job Summary: The professional will be responsible for planning, developing, and monitoring on-page and off-page SEO strategies for the group's websites, performing technical audits and tracking competitors. Key Highlights: 1. Plan and execute on-page and off-page SEO strategies for multiple websites. 2. Conduct technical SEO audits and keyword analysis. 3. Collaborate with marketing, content, technology, and UX teams. **About the Company:** We are a solid and innovative group operating across various segments of the Brazilian tire market. **RS Pneus** is a national reference in wholesale import and distribution of tires, serving partners nationwide. **PneuFree** has established itself as one of the largest and highest-rated tire e-commerce platforms in Brazil, offering convenience and trust in the digital environment. **Pneuzão**, meanwhile, is a retail chain specialized in heavy-duty tires, recognized for its expertise and service quality. Together, these three brands strengthen our presence across both B2B and B2C segments, combining tradition, technology, and excellence. **Responsibilities** * Plan, develop, and monitor on-page and off-page SEO strategies for the group's websites. * Perform technical SEO audits, identifying improvement opportunities in architecture, indexing, performance, and user experience. * Conduct keyword research and analysis, considering diverse audience profiles (B2B and B2C). * Create and optimize titles, meta descriptions, and content for institutional pages, categories, products, and blog posts. * Collaborate with marketing, content, technology, and UX teams to ensure implementation of SEO best practices. * Monitor competitors and identify opportunities to increase organic traffic. * Produce performance reports with strategic metrics (Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools). * Support local SEO initiatives, including Google My Business optimization and digital presence of physical stores. **Requirements** * Proven SEO experience, preferably in e-commerce. * Proficiency in analytics and monitoring tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, among others). * Strong knowledge of technical SEO (indexing, sitemaps, robots.txt, Core Web Vitals, schema, etc.). * Skill in optimizing content for search engines. * Knowledge of local SEO strategies and link building. * Analytical mindset, results-oriented, and strong data interpretation ability. * Preferred: Basic understanding of HTML, CSS, and experience with CMS/e-commerce platforms (WordPress, Magento, Shopify, or similar). **100% IN-PERSON** **Work Location:** Campo Comprido Job Type: Full-time CLT Compensation: Up to R$9.000,00 per month Work Mode: On-site