Marketing Manager

Description

Job Summary: Professional responsible for planning, executing, and managing the company's marketing strategy and team, including digital and offline campaigns, paid media, and branding. Key Highlights: 1. Team leadership in marketing and strategic management 2. Focus on digital marketing, branding, and paid media 3. Strategic involvement in lead generation and sales * Plan, develop, and execute the company's **marketing strategy**; * Manage and lead the **marketing team**, monitoring performance and team development; * Define and track **goals, KPIs, and performance metrics** for marketing initiatives; * Manage the **marketing budget**, ensuring investment efficiency; * Plan and execute **digital and offline marketing campaigns**; * Manage **paid media**, inbound marketing, branding, and corporate communications; * Analyze data, metrics, and results, proposing continuous improvements; * Ensure **brand consistency** across all communication channels; * Coordinate external vendors, agencies, and partners; * Collaborate closely with the sales team to support **lead generation and sales**; Monitor market trends, competitors, and consumer behavior. * * Bachelor's degree completed in **Marketing, Advertising and Public Relations, Communications, Business Administration, or related fields**; * Proven experience as a **Marketing Manager** or in a leadership role within marketing; * Experience in **marketing strategic planning**, branding, and brand positioning; * Solid knowledge of **digital and offline marketing**; * Experience in **team management**, goal setting, and performance tracking; * Proficiency in **metrics and indicators (KPIs)**, data analysis, and performance reporting; * Experience in **budget management** and marketing investment control; * Knowledge of **paid media** (Google Ads, Meta Ads, LinkedIn Ads, etc.); * Excellent communication skills, strategic vision, and analytical capability. Contract Type: PJ