MARKETING COORDINATOR

Description

Job Summary: Lead the marketing department by developing comprehensive strategies in branding, internal marketing, customer relationship management, digital marketing, media, product marketing, and trade marketing—with a focus on customer loyalty and revenue generation. Key Highlights: 1. Strategic leadership across multiple marketing domains 2. Development of innovative marketing and sales strategies 3. Management and optimization of marketing and sales processes Lead the marketing department across strategic pillars: Branding, Internal Marketing, Relationship Management, Digital Marketing, Media, Product Marketing, and Trade Marketing. Map the automotive market and guide marketing and sales initiatives. Develop and strengthen relationships with customers and representatives to increase loyalty and revenue. * Develop annual marketing strategy and targets per pillar (Branding, Internal Marketing, Relationship Management, Digital Marketing, Media, Product Marketing, and Trade Marketing); * Conduct macro- and micro-environmental market research and define marketing strategy aligned with performance data; * Develop strategic and marketing planning, and set monthly marketing direction; * Design customer journeys using CRM Salesforce, Marketing Cloud, and WordPress (marketing and sales activities, product launches, incentive campaigns, etc.); * Develop integrated marketing performance strategies and paid traffic campaigns on Meta Ads and Google Ads; * Manage the marketing team’s scope of work, define deliverables with deadlines, and measure team productivity; * Manage the Partner Program (customer classification, benefits, regulations, market share growth, sales and marketing negotiations); * Manage sales and marketing processes via Salesforce, identifying process improvements through the sales funnel and customer journey; * Manage departmental activity scheduling using Trello, including internal and external requests, internal and external approvals, and other tasks; * Coordinate marketing budgeting and organize payments and financial postings by cost center; * Plan, coordinate, and execute B2B events (trade shows, training sessions, on-site client activities, etc.); * Coordinate website and intranet activities using WordPress and Elementor PRO; * Establish and standardize marketing policies and corporate culture, continuous improvement processes, and process automation.