Marketing Coordinator

Description

Job Summary: Lead the Marketing team, ensuring efficient execution of campaigns and brand alignment, transforming strategic planning into creative, high-impact deliverables. Key Highlights: 1. Marketing team leadership and partner agency management 2. Development of high-impact institutional and recruitment campaigns 3. KPI analysis, digital performance tracking, and strategic reporting **Position Mission** Serve as the responsible party for coordinating the Marketing team, ensuring efficient execution of institutional and recruitment campaigns, alignment with partner agencies, and maintenance of UniOpet brand consistency. Transform strategic planning into organized, creative, and high-impact deliverables, with strong emphasis on team management, performance, and cross-departmental integration. **Technical Competencies** * Marketing team management and coordination * Planning and monitoring of institutional and recruitment campaigns * Management of advertising agencies and paid traffic (Meta, Google) * Monitoring of timelines, requests, and prioritization * Social media management and content alignment * Internal communication, internal marketing (endomarketing), and institutional campaigns * Organization and monitoring of internal and external events * KPI analysis, digital performance tracking, and reporting to executive leadership * Application of branding guidelines and visual identity standards **Requirements** * Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields * Prior experience in marketing team coordination or leadership * Proficiency in digital campaigns, performance metrics, and analytics Partner agency management experience * Experience in communications planning and event execution * Critical analytical ability, strategic vision, and capacity to manage multiple concurrent initiatives **Preferred Qualifications** * Creativity with business acumen * Aesthetic sensibility and attention to brand identity * Ability to prioritize requests in a dynamic environment * Collaborative, process-oriented leadership **Desirable Academic and Professional Qualifications** Completed bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields