Salesforce CRM Analyst

Description

Job Summary: We are looking for a professional passionate about CRM, automation, and journey architecture to optimize commercial and customer service operations using Salesforce to orchestrate the consumer journey. Key Highlights: 1. Define and execute CRM programs to tailor customer journeys and campaigns 2. Configure and optimize Sales Cloud to support commercial growth 3. Implement and evolve CRM and pipeline with automations and optimized processes Join the Clube Candeias success team! Congratulations! You're about to take a step toward an exciting career at Clube Candeias, where fun and professionalism go hand in hand. If you're passionate about tourism, hospitality, and making a difference in the lives of thousands of people, this is your opportunity! ✨ Who are we? The Clube Candeias is one of the leading references in the tourism and leisure segment, with over 58 years of market experience. Our mission is to provide our members unforgettable moments of rest, leisure, and travel through a network of owned and carefully selected partner hotels and resorts. Why join the Clube Candeias team? By joining our team, you’ll enjoy a dynamic and collaborative environment where your ideas and passion for tourism will be valued. Additionally, we offer: Growth opportunities: We aim to develop our employees’ potential by encouraging continuous learning and professional growth. Exclusive benefits: Our employees enjoy special advantages such as discounts on accommodations, travel packages, and cultural events. Stimulating challenges: Here, every day is an opportunity to tackle new challenges and find innovative solutions to delight our customers. Join our team! We’re seeking dedicated and enthusiastic professionals to join our successful team. If you’re driven by passion for delivering incredible experiences in the world of tourism, come be part of the Clube Candeias family! Apply now and embark on a career path toward professional success! Learn more about us at: www.clubecandeias.com/trabalhe\-conosco **Responsibilities and Duties:** **Are you passionate about CRM, automation, and journey architecture?** We’re looking for a talent who breathes **Salesforce**, ready to transform our commercial and customer service operations into a true scale engine. Your mission will be to orchestrate the consumer journey for a strategic product category, ensuring every touchpoint (Email, WhatsApp, SMS) is seamless, personalized, and conversion-focused. **What you’ll do:** * Define and execute CRM programs, adapting customer journeys and campaigns according to local needs and consumer behavior; * Implement campaign management models integrating Email, SMS, and WhatsApp via Marketing Cloud; * Collaborate with leaders across departments to build tools and processes supporting business strategy, ensuring full alignment; * Configure and optimize Sales Cloud to support the growth of our commercial engine; * Monitor engagement and conversion KPIs, adjusting relationship rules to maximize ROI for the product category under your responsibility. **Responsibilities:** * Implement and evolve CRM and pipeline: stages, SLAs, cadences, follow\-ups, and standards; * Create and optimize marketing automations: segmentation, triggers, nurturing, and scoring; * Integrate and organize telephony/WhatsApp/Email for traceability and productivity; * Improve customer service and sales-related processes with playbooks and operational routines; * Build LPs (structure, testing, and optimization); * Track KPIs (e.g., leads, appointments, conversion, response time, churn) and propose improvements. **Requirements and Qualifications:** * **Salesforce Proficiency:** Proven, in-depth professional experience with **Salesforce Marketing Cloud** and **Sales Cloud** (mandatory); * **Architectural Mindset:** Ability to design complex, automated customer journeys that make sense to the end user; * **Collaborative Profile:** Skill to operate across Marketing, Sales, and Customer Service, translating business needs into technical solutions; * **Data Orientation:** Consistent focus on metrics, A/B testing, and workflow optimization. **Preferred Qualifications:** * Salesforce certifications (Marketing Cloud Consultant or Admin); * Prior experience in accelerated-scale projects. **Additional Information:** Compensation: R$10\.000 Employment Type: PJ