**Grupo Gérbera** is seeking a Social Media Specialist. **Key responsibilities in this role include:** * Planning, creating, and publishing strategic content for the company’s social media channels (Instagram, Facebook, TikTok, LinkedIn, and others). * Keeping the editorial calendar up to date, aligning it with marketing campaigns and objectives. * Monitoring interactions, responding to messages and comments, and strengthening the digital community. * Analyzing performance metrics (reach, engagement, conversions) and generating periodic reports. * Tracking digital trends and proposing creative ideas to increase brand visibility. * Collaborating with designers, videomakers, and the marketing team in producing visual and audiovisual content. * Ensuring correct use of the brand’s visual identity and tone of voice across all communications. **REQUIREMENTS:** * Completed or currently pursuing a bachelor’s degree in Journalism, Advertising and Public Relations, or related fields; * Relevant experience performing these functions; * Proficiency in Adobe Creative Suite and Microsoft Office; * Knowledge of ADS, paid campaigns, and metrics. * Familiarity with scheduling and analytics tools (Meta Business Suite, MLabs, or similar). * Basic knowledge of image and video editing (Canva, CapCut, Photoshop, Premiere, or equivalents). * Copywriting and storytelling skills.