Sales Development Representative (SDR)

Description

Job Summary: Responsible for lead prospecting, qualifying and engaging them to become customers, paving the way for deal closure and contributing to company growth. Key Highlights: 1. Identification and qualification of leads with potential to become customers 2. Initial relationship development and lead education 3. Transition of qualified leads to sales consultants **Mission:** Act as the frontline in the prospecting process, responsible for identifying, qualifying, and engaging leads with potential to become customers—thereby enabling sales representatives to focus on closing deals and directly contributing to the company’s growth and success. **Required Qualifications:** At least a bachelor’s degree in progress in Business Administration, Commercial Management, Marketing, Social Communication, or related fields; Experience with CRM systems, Artificial Intelligence tools, LinkedIn Sales Navigator, and other similar platforms; Intermediate to advanced proficiency in Microsoft Office Suite; Solid experience in technical/consultative sales processes for machinery, parts, and general services—preferably within a heavy machinery company. **Responsibilities:** **Lead Generation and Qualification, including:** In-depth Research: Use various tools and platforms (e.g., LinkedIn Sales Navigator, CRM, databases, etc.) to identify companies and contacts matching the company’s Ideal Customer Profile (ICP). Active Prospecting: Proactively reach out via phone, e\-mail, social media, and other platforms to initiate conversations with these leads—aiming to spark interest and gather information. Rigorous Qualification: Apply the company’s established qualification methodologies to determine whether a lead possesses the characteristics and needs that make it a strong prospect. **Engagement and Relationship Building** Building Connections: Develop an initial relationship with leads by seeking to understand their pain points, challenges, and objectives—using a consultative and empathetic approach. Educating the Lead: Provide relevant information on how the company’s product or service can solve the lead’s problems—positioning the solution as value-added rather than merely transactional. Generating Interest: Spark curiosity and desire to learn more—scheduling meetings or demonstrations with Sales Consultants. **Transition of Qualified Leads** Meeting Scheduling: Arrange virtual or in-person meetings between qualified leads and the assigned Sales Consultant. Providing Context: Share all relevant lead information with the Sales Consultant—including interaction history, identified needs, and pain points—to ensure effective continuation of the conversation. Ongoing Alignment: Maintain close communication with Sales Consultants to refine qualification criteria and optimize handoff efficiency. **Contribution to Sales Strategy** Providing Feedback: Share valuable insights on lead reactions, common objections, and market trends—supporting optimization of messaging and outreach approaches. Process Optimization: Suggest improvements to prospecting scripts, e\-mail templates, and qualification strategies to increase team efficiency. Keeping CRM Updated: Record all lead interactions and information in the CRM—ensuring accurate data for analysis and follow-up.