Data Analyst | IT | Marketing

Description

Job Summary: A professional to monitor and analyze the performance of digital marketing campaigns, build strategic dashboards, and support data-driven decision-making. Key Highlights: 1. Monitor and analyze the performance of digital marketing campaigns 2. Build and optimize strategic dashboards for tracking 3. Support strategic decision-making based on data **Description and Responsibilities:** **Working Hours:** Business hours **Level:** Professional **Employment Type:** Service Provider (PJ) * Monitor and analyze the performance of digital marketing campaigns; build and optimize strategic dashboards for tracking * Structure marketing databases (paid media, CRM, sales funnel, landing pages) * Cross-reference data from multiple sources to generate actionable insights; identify bottlenecks in the acquisition and conversion funnel * Analyze results of tests (creatives, audiences, pages, offers) * Support strategic decision-making based on data * Ensure data consistency, reliability, and organization * Produce executive reports with clear recommendations * Note: Not responsible for operational campaign management, but must possess sufficient knowledge to analyze and suggest improvements **Requirements:** * Experience in digital marketing data analysis * Experience building and maintaining dashboards * Ability to interpret metrics and translate them into strategic recommendations * Experience in funnel analysis and digital performance analysis * Bachelor’s degree completed or in progress in related fields ***Preferred Qualifications*** * ***GA4 for user behavior analysis*** * ***Meta Ads (performance analysis)*** * ***Advanced Excel*** * ***Power BI or Looker Studio*** * ***Knowledge of metrics such as CAC, CPL, ROAS, ROI, LTV, and conversion rate*** * ***Familiarity with CRM and data integration (preferred)*** * ***Basic SQL knowledge (preferred)*** **Benefits:** No benefits provided