SENIOR DATA SCIENTIST

Description

Job Summary: An analytical and data-oriented professional to work on large-scale data analysis and segmentation, generating strategic business insights. Key Highlights: 1. Understand and evolve strategic customer segments 2. Develop analytical studies to identify opportunities and generate insights 3. Perform manipulation, processing, and analysis of large volumes of data **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite media intelligence and cutting-edge data solutions, world-class creativity, next-generation production, transformative business solutions, and specialized strategic advisory—within a single company—powered by exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, capture opportunity, and deliver transformative growth. For more information, visit WPP.com. . **Key Responsibilities:** * **Understand customer profiles through analysis of existing databases and segmentations** * **Create and evolve strategic segments focused on:** * + **Activation** + **Retention** + **Cross\-sell** + **Up\-sell** * **Define the potential of each segment based on data and analysis** * **Develop analytical studies to identify opportunities and generate insights** * **Support business areas with descriptive and investigative analyses** * **Perform manipulation, processing, and analysis of large volumes of data** **️ Technical Requirements:** * **Experience in large-scale data analysis and segmentation** * **Knowledge of:** * + **SQL** + **Python** * **Preferred Qualifications:** * **Experience with tools such as SAS and R** **Desired Profile:** * **Analytical and data-oriented profile** * **Ability to generate strategic business insights** At WPP, we are committed to fostering a fully inclusive, rewarding, and career-advancing workplace. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse pool of candidates to help us achieve this goal. We are pleased to provide reasonable accommodations to individuals with disabilities who require an accommodation to use or access the VML careers site or to fully participate in the application process. If you need an accommodation to complete your application or any other aspect of our recruitment process due to a disability, please contact our Human Resources department or send an e\-mail to (HR contact) to request an accommodation. By clicking "Submit Application", the information you enter below will be sent to WPP. We recommend reviewing our Recruitment Privacy Policy before proceeding. California residents must review our California Recruitment Privacy Notice. In these documents, we explain how we handle your personal data during the application process, as well as how you may update or remove the information you have provided.