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Job Summary: The professional will manage and optimize programmatic media, aiming to accelerate results and increase profitability, within a collaborative and continuously evolving environment. Key Highlights: 1. Strategic execution in programmatic media and digital monetization. 2. Optimization of results and profitability across digital inventory. 3. Collaborative environment focused on innovation and continuous evolution. At Grupo RBS, we believe in Communication — communication that connects, entertains, moves, and informs. We believe in "living together," because the best experiences happen when we live them together. For 68 years, we have been building our story and "living together" with the people of Rio Grande do Sul — through TV, Radio, Newspapers, and Digital platforms. Here, challenges and opportunities abound and continue growing as we evolve. Do you also believe in Communication and its impact on people's lives and business outcomes? Join our team. **Responsibilities and Duties** * Collaborate with Alright Consulting to accelerate programmatic media results; * Monitor key quality and performance metrics for Grupo RBS’s digital inventory (viewability, occupancy, and density), focusing on GZH and ClicRBS websites, to enhance profitability; * Conduct periodic reviews of available media formats, along with performance analysis and identification of optimization opportunities; * Support the sales team by providing information about available inventory, delivery forecasts, and performance; * Prepare and update monthly revenue projections on a weekly and biweekly basis; * Assist operations and development teams in identifying and resolving issues related to Google Ad Manager; * Extract and organize reports from Google Ad Manager for performance tracking and analysis; * Implement new monetization partners in Google Ad Manager and maintain the ads.txt file up to date; * Continuously monitor YouTube RPM metrics and implement optimizations to improve monetization efficiency; * Monitor and validate programmatic media billing executed by the team, supporting the Programmatic Media Assistant as needed. **Requirements and Qualifications** * Bachelor’s degree completed in Business Administration, Advertising and Public Relations, Marketing, Communications, or related fields; * Prior experience managing and operating programmatic media campaigns; * Knowledge of programmatic media platforms and tools, such as Google Ad Manager or DV360; * Knowledge of digital platform monetization, including YouTube and Spotify; * Analytical capability to track inventory and monetization KPIs (e.g., viewability, occupancy, density, RPM); * Intermediate Excel proficiency for analysis, forecasting, and reporting; * Strong communication skills and interpersonal ease to collaborate effectively with internal teams and external partners. **Additional Information** **The application deadline for internal candidates is March 26, 2026\.** RBS is made of people. Our people are engaged with our purpose and committed to delivering results. We value diversity of skills, experiences, and perspectives, and therefore aim to place the right people in the right roles to make a difference. Our organizational environment is light and collaborative. Our work model is flexible (in-person, hybrid, or remote), modern, and enables greater value creation for both people and businesses. Here, we accept people for who they are, believing that diverse thinking drives innovation and progress. The desire to learn is genuine and helps us grow together through every new challenge. Our lives are intertwined with those of every citizen of Rio Grande do Sul, and we are undergoing constant evolution. We offer a workplace with inspiring leaders, growth opportunities, involvement in disruptive and socially impactful projects. We value energy, excellence, discipline, resilience, and simplicity in our daily work. We are one RBS — connected to respond consistently and agilely to emerging challenges, united by a single, integrated, and flexible culture. If you also wish to positively impact our society, join this team that believes journalism, sports, and entertainment can contribute to a better life.
