Copywriter

Description

Job Summary: The Copywriter will be responsible for ensuring consistency of the brand's tone of voice, developing narratives and content to strengthen the institution's positioning. Key Highlights: 1. Ensure consistent application of the brand's tone of voice and guidelines 2. Develop creative concepts and narratives for campaigns 3. Collaborate with multidisciplinary teams The Copywriter will ensure consistency of the brand's tone of voice and language guidelines, aiming to reinforce the institution's positioning and connection with diverse audiences. This role involves developing narratives and content, bridging strategy, creativity, and execution across multiple channels, while collaborating with multidisciplinary teams to deliver outputs aligned with the University's identity and institutional objectives. **Responsibilities and Duties** * Ensure application of the brand's tone of voice and language guidelines across all communication channels; * Develop creative concepts and narratives for campaigns; * Draft and guide production of advertising content for institutional materials and assets; * Write scripts for audiovisual products; * Support planning of communication strategies; * Provide technical guidance to early-career professionals. **Requirements and Qualifications** * Bachelor's degree in Communications, Advertising and Public Relations, Journalism, or related fields; * Proven experience in advertising copywriting and brand content production; * Mastery of the Portuguese language and excellent writing skills; * Creative thinking and broad repertoire to build narratives consistently aligned with the brand; * Organizational skills and a collaborative mindset. **Additional Information** **Working Hours:** 9:00 AM to 6:00 PM \- On-site **Our Benefits Package:** * Health insurance; * Dental insurance; * Daycare reimbursement; * Education assistance covering up to 80% of undergraduate tuition fees and up to 50% of postgraduate, language, and extension course tuition fees; * Free parking; * Complementary private pension plan; * Life insurance; * Year-end recess. *If you believe in meaningful work that creates value and positive impact for society and the University,* ***JOIN PUCRS!*** At PUCRS, we believe every person can transform the world—and this belief drives us daily to become everything we can be. Here, tradition and innovation coexist to create a unique ecosystem integrating **education, health, research, culture, and innovation**. More than seven thousand collaborators bring to life a plural and creative community guided by solidarity, a familial spirit, and the conviction that knowledge transforms realities. Because of all we can become, we open pathways to new learning opportunities, meaningful connections, and positive societal impact. **Explore the diverse areas of operation that define who we are:** * 7 Schools (Undergraduate, Graduate, Research, and Continuing Education); * 5 Institutes (PUCRS Brain Institute, Institute of Culture, Institute of Geriatrics and Gerontology, Pró-Mata Environmental Institute, Institute of Petroleum and Natural Resources); * São Lucas Hospital of PUCRS; * Museum of Science and Technology; * Central Library; * Events Center; * Sports Park; * Scientific and Technological Park (Tecnopuc); * Labelo \- PUCRS Specialized Laboratories in Electroelectronics; * And much more...