Job Description: * Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, or related fields; * Excellent interpersonal skills and ability to work effectively in teams; * Proficiency in Excel, PowerPoint, and other presentation tools; * Experience with Meta Ads and Google Ads; * Experience with RD Station or similar marketing automation tools; * Practical experience analyzing media performance and interpreting data. Preferred Qualifications: * Knowledge of agile methodologies and project tracking, including production timelines; * Google certifications. * Responsible for managing paid media campaigns across project channels (primarily Google Ads and Meta Ads), including campaign creation, configuration, and optimization in alignment with performance strategy guidelines; * Ensure adherence to campaign configuration best practices, including standardized UTM tagging, funnel-aligned campaign structure (top, middle, and bottom of funnel), and organization by product type, segment, and objective; * Conduct daily monitoring of campaign and website performance, reviewing dashboards and performance spreadsheets to identify fluctuations in volume, cost, and conversion metrics; * Perform QA checklists for campaigns and digital journeys, verifying campaign status, landing page functionality, form submissions, and conversion events/pixels, promptly flagging any anomalies to the responsible team. 2511300202181896115