Marketing Analyst (PL)

Description

Job Summary: Opportunity for a marketing professional with an analytical and strategic profile, responsible for market intelligence, campaign management, and content and SEO strategy within an expanding franchise network. Key Highlights: 1. Strategic execution in market intelligence and brand governance 2. Campaign management and consultancy for the franchise network 3. Focus on Digital Marketing, SEO, and metric analysis Opportunity to work at the largest construction equipment rental network in Latin America! We currently operate over 800 stores across Brazil, Paraguay, and Uruguay—and continue expanding! **Responsibilities and Duties** * **Market Intelligence:** Analyze trends, monitor competitors and social media to support strategic decision-making. * **Campaign Management:** Plan and execute sales and institutional campaigns, evaluating performance and ROI of utilized media channels. * **Franchise Network Consultancy:** Train franchisees and employees on marketing and sales initiatives, ensuring adherence to brand materials. * **Content Strategy and SEO:** Manage digital channels, social media, and the corporate website with an SEO focus, ensuring consistent and effective communication with stakeholders. * **Brand Governance:** Uphold the Commercial Policy and ensure brand standards are maintained across the entire franchise network. * **Creative Direction:** Guide the production of marketing materials and promotional assets to align with the business’s strategic objectives. * **Process Analysis:** Conduct area diagnostics, propose improvements, and make data-driven decisions to optimize results. **Requirements and Qualifications** **Education**: Bachelor's degree completed in Communications, Journalism, Marketing, or related fields. **Experience**: Proven experience in marketing with an analytical and strategic profile. **Specific Knowledge:** * Familiarity with area-specific processes, progressing to mastery of processes and techniques according to seniority level. * Ability to conduct analyses and make decisions impacting one’s own activities, under occasional coordination. * Capability to manage projects commensurate with seniority level. * Digital Marketing, Social Media, and foundational SEO knowledge. * Metric and campaign performance analysis. * Excellent writing skills and critical thinking for content curation. * Creativity * Writing proficiency * Attention to detail * Research capability * Autonomy * Effective communication * Related project management At Casa do Construtor, we believe that building a great company requires great people! But rest assured—we won’t ask for any superpowers! We operate over 800 stores in our network and continue expanding! That’s why we need you—with your extensive experience and expertise—to share the same dream we hold! *"A dream dreamed alone is merely a dream. A dream dreamed together becomes reality!"* \- Raul Seixas