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Senior Content Analyst | Backoffice

Indeed

Company

Job typeFull-time
Workplace typeOnsite
Experience levelMore than 10 years
Education levelBachelor's Degree

Description

Join the **Portobello Shop** team — a global benchmark brand in innovation and design of comprehensive tile solutions. We are Brazil’s largest specialized retail network, driven since 1998 by our purpose: transforming environments and delighting people. Here, you shape the next step of your career within an **agile and dynamic environment**. So, if you’re also passionate about retail, design, and technology — motivated by outstanding delivery and guided by customer satisfaction — this is where you belong. Come help build the future of design at Portobello Shop! **Responsibilities and Duties** * Strategy and Planning: Develop strategic timelines for all brand social channels (Instagram, Pinterest, YouTube, and TikTok), ensuring visual consistency, coherence, and messaging aligned with the brand’s positioning. * Content Management: Curate and create detailed briefs for internal and external design and video teams, ensuring all deliverables align with each stage of the communication journey. * Performance Focus: Monitor engagement, reach, and conversion KPIs; establish routine tracking of these metrics to generate actionable insights for upcoming campaigns. * Social Intelligence: Map behavioral, architectural, and interior design trends to keep Portobello at the forefront of industry conversations. * Efficiently and proactively coordinate digital coverage for major product launches and brand events, defining real-time content logistics and post-event follow-up. * Crisis and Reputation Management: Monitor brand mentions and proactively engage (in coordination with PR and Customer Service) to safeguard the company’s image during critical or controversial situations on social media. * Collaborate with peers and cross-functional teams to ensure technical quality and the "Portobello perspective" are consistently upheld across all touchpoints of communication with specifiers and end customers. **Requirements and Qualifications** * Bachelor’s degree in Advertising and Public Relations, Marketing, Social Communication, or related fields; * Proficiency in Microsoft Office and Google Slides; * Proven experience in retail marketing within architecture, fashion, design, art, lifestyle, or similar sectors; * Experience executing campaigns, commercial initiatives, and high-performance content marketing strategies; * Knowledge of digital marketing; * Comprehensive understanding of the content funnel and diverse formats (Reels, Lives, Threads, Pinterest Trends); * Impeccable Organization: Ability to proactively manage multiple concurrent projects, deadlines, and stakeholders; * Aesthetic Eye: Sensitivity to design and photography; * Familiarity with social listening and analytics tools (Mlabs, DashGoo, Emplifi, or similar); * Strong writing skills and mastery of the Portuguese language; * Intermediate English proficiency; * Proactive, agile, and ownership-oriented profile. **Additional Information** **What We Offer Portobello Lovers:** * Life insurance; * Medical and dental assistance; * Meal allowance; * Transportation allowance or free parking; * Gympass; * Profit Sharing Program; * Pharmacy reimbursement; * Discount network — partnerships with various institutions; * Discount on Portobello products; * Vacation bonus; * Support for dependents with disabilities (PCD); * Portobello Shop Academy — an online platform offering content and training; * Birthday day off; **Work Location:** Office Park Business Center, SC-401, Saco Grande — Florianópolis. We look forward to your application to become a **\#portobellolover** *All our job openings are also open to people with disabilities.* We are **Portobello Shop**, the retail brand of the Portobello Group. With over 160 stores, we lead in innovation and design of comprehensive tile solutions in Brazil — and we’re not stopping there: together, we’re a global reference in the sector. At **Portobello Shop**, we believe design has the power to transform the world. Our journey unfolds through new scenarios, new characters, and constant challenges — yet our purpose remains unchanged: **Live Design, Transform Environments, and Delight People.** We are Brazil’s largest specialized retail network for tile solutions and part of a complete ecosystem uniting innovation, excellence in logistics, and passion for what we do. If you seek a place where agility meets strategy and empathy guides relationships, this is your place. **Why Join Our Ecosystem?** Working at Portobello Shop means experiencing diverse facets of a solid, continuously expanding business. Our opportunities span the entire ecosystem: * **Our Stores:** Where design comes alive. If you love direct customer interaction and aspire to fulfill dreams through expert consulting, our retail positions are for you. * **Operations (Logistics and Officina Portobello):** The engine behind our delivery. Here, we handle everything from precise logistics at our distribution centers to the artisanal and technological finishing at Officina, transforming porcelain into art. * **Backoffice (Head Office):** The intelligence behind the business. This is where the departments and teams that sustain and accelerate our growth operate — strategically and integrally supporting ecosystem expansion, innovation, and excellence. ***Our Culture and Values (What Drives Us):*** We seek professionals who identify with our core pillars: * **Play Fair and Play Together:** Ethics and collaboration form our foundation. * **Adaptability and Sense of Urgency:** We respond swiftly to change, focusing on what truly matters. * **Empathy:** We listen, understand, and value people to co-create the best solutions. * **Results Orientation and Strategic Vision:** We plan for the future without compromising excellence in current execution. **Your journey starts here!** If you thrive on challenges, are passionate about innovation, and want to build a career in a dynamic and inspiring environment, explore our openings below and join our story.

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Posted by

João Silva

Indeed · HR

Location

João Silva

Indeed · HR

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