SENIOR DATA SCIENTIST - MARTech FOCUS

Description

Job Summary: Join YDUQS as a Senior Data Scientist and become part of a team tackling major challenges in education through originality and disruption. Key Highlights: 1. Generate predictive models using Machine Learning for student audiences 2. Conduct advanced analyses of lead acquisition journeys 3. Provide valuable insights on the contributions of media campaigns **HERE YOUR CAREER STARTS BIG.** **JOIN US AS A** ***SENIOR DATA SCIENTIST*** **AT YDUQS.** We have an ambitious project that requires a team ready to think originally and disruptively, with the objective of solving today’s biggest challenges in education: access, technology, personalization, and our students’ success. We are an energetic company—born large, delivering extraordinary results. Join this team! **COME TRANSFORM LIVES—INCLUDING YOUR OWN.** **Responsibilities and Duties** **The main challenges as a** ***SENIOR DATA SCIENTIST*** **are:** * Generate predictive models using Machine Learning for segmentation and clustering of student audiences, applied and targeted across key online media channels; * Conduct advanced analyses (applying statistical methods) of lead acquisition journeys, delivering deeper insights into website navigation behaviors and media message types that attract candidate profiles most likely to convert; * Perform technical evaluations and comparisons among statistical attribution models (“contribution to outcome vs. investment”) for media and sales channels, supporting media teams in optimizing investment allocation for higher ROI, revenue, and new student acquisition volume; * Deliver valuable insights on the contributions of specific media campaigns (online and offline), including "awareness" and/or consideration campaigns, to lead acquisition outcomes (incremental new student enrollments); * Conduct statistical analyses of marketing assets ("creatives") to identify which message attributes and media formats most contribute to new student acquisition outcomes; * Build predictive models for conversion, retention, lead scoring, and default risk. **Requirements and Qualifications** **We seek professionals with:** * Degree in Statistics, Economics, Engineering, or related fields; * Specialization in Data Science, Artificial Intelligence, or similar disciplines; * Strong programming skills, especially in Python, R, and SQL; * In-depth knowledge of core and domain-specific data science libraries is essential; * Familiarity with machine learning frameworks such as TensorFlow or Scikit\-learn; * Basic/intermediate experience with Hadoop, Spark, and other Big Data technologies; * Advanced expertise in data modeling and mining techniques, as well as machine learning algorithms and statistical analysis; * Experience working in cloud computing environments such as AWS, Azure, or Google Cloud Platform; * Proficiency in data visualization tools such as Tableau, Power BI, or QlikView; * Marketing knowledge is a plus. **Additional Information** Work Location: Hybrid \- Rio de Janeiro. Working Hours: Monday–Thursday 9:00 AM–7:00 PM; Friday 9:00 AM–6:00 PM **At YDUQS you’ll find:** * **Tuition scholarships** up to 100% for employees, legal dependents, and affiliates (parents, siblings), allowing up to three concurrent scholarships; * **Comprehensive health insurance**, fully subsidized for employees and partially for family members, with employee responsibility for copayments; * **Optional dental insurance**, to support your oral health; * **Meal allowance or food voucher**, with flexible choice to suit your needs; * **Wellhub or Totalpass**, offering flexible gym options; * **Wellness and benefits club**, featuring a dedicated program and exclusive advantages; * **Flexible dress code**, promoting our diversity; * **Life insurance;** * **SESC membership;** * **Corporate University**, accessible via our exclusive portal Educare; * **Growth opportunities**: over 60% of open positions are filled through internal selection processes. Hybrid work model applies to all corporate offices of the company. Extended remote work (home office) for new mothers and fathers returning from maternity/paternity leave, for up to three months, based on role requirements. We believe in the excellence of our education and therefore prioritize alumni from our institutions in our selection processes. **Greater Inclusion:** This position is also open to people with disabilities. **DIVERSITY:** YDUQS values diversity, and the additional information provided in the diversity fields is highly important to us—please be sure to complete these sections. Have you ever considered transforming society through education? Then join YDUQS! Here, technology is at the heart of our *core business*: we combine education with our digital transformation ecosystem to impact over 1.2 million students daily! Since 2018, we’ve been continuously improving and virtualizing the administrative experience for students across our institutions. In 2022, we launched our open innovation program, Yduqs Labs, aiming to collaborate with traction-stage startups to develop solutions for our corporate challenges. We’re already recognized as one of the sector’s leading innovation enablers, and internally, we’ve reinforced our digital teaching research and content hub—already home to edtechs EnsineMe, Qconcursos, and Hardwork Medicina. We are the largest higher education group in Brazil and one of the country’s most innovative and fastest-growing organizations. Our mission is to drive a quantum leap in Brazilian higher education quality—delivering high-quality education to people across all social classes nationwide, throughout their adult lives. **MISSION** Educate to transform. **VISION** Transform education in Brazil through intensive use of technology to support the development of youth and adults across all social classes—from Oiapoque to Chuí—with sustainable practices for all our stakeholders. **VALUES** **Student Focus** We all work for the student—we are passionate about education. **Ownership and Results Mindset** We act like owners and deliver results collaboratively. **Quality** We deliver a unique educational experience for everyone, leveraging intensive use of technology. **People** We take pride in working here and believe in meritocracy. **Innovation and Simplicity** We embrace the new—and value simple solutions. **Diversity and Ethics** We do what is right, respect differences, and value diversity. **BUSINESS UNITS** Our organization is structured into three business divisions: on-campus, digital, and premium. Within the Digital vertical, we operate EnsineMe—the unit for digital content and methodologies—positioning Yduqs at the forefront of research, development, and production of knowledge for our courses. Additionally, we maintain a multidisciplinary corporate team covering Finance, Marketing, IT, and People & Management, among other functions. **OUR EDUCATIONAL INSTITUTIONS** Ibmec \- IDOMED \- Estácio \- Damásio Educacional \- Clio \- SJT \- Qconcursos \- Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, and Faci. **WHAT YOU’LL FIND HERE?** We employ professionals who value innovation within a diverse, simple, and ethical environment. All our initiatives place the student at the center of decision-making, because we consider their success our own. With strong digital culture integration, we operate by developing methodologies and content that reflect the challenges and needs of our time. We are guided by an exceptionally senior and competent leadership team, ensuring strategic clarity and organizational direction. We are committed to reducing the strategic national challenge of Diversity & Inclusion, implementing a structured program and consistently elevating this topic with senior leadership. We are obsessed with employee engagement and have implemented a structured eNPS program, with five squads operating in parallel—focused on continuous improvement of the employee experience. Within three months of launch, we’ve already implemented 14 improvements targeting career development opportunities and digital infrastructure. We value meritocracy—and in 2022, 61% of our open positions were filled by internal candidates. Have you ever imagined being part of all this? \#VemProTime A Q from YDUQS. A Q from you.