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Marketing Analyst
Negotiable Salary
Indeed
Full-time
Onsite
No experience limit
No degree limit
Av. Júlio de Castilhos, 1756 - Centro, Caxias do Sul - RS, 95010-002, Brazil
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Description

We are seeking an Institutional Marketing and Relationship Analyst to strategically manage brand communication, relationships with affiliated physicians, and the development of campaigns that reinforce the cooperative's values. Postgraduate degree or MBA in Marketing, Branding, or related fields is desirable. **Responsibilities:** Plan and execute campaigns and develop content aligning brand objectives and the company's institutional positioning. Produce videos, podcasts, and other advertising materials to meet institutional communication needs across diverse audiences. Create content for corporate channels (website, social media, emails, newsletters, announcements, printed materials) focused on institutional reputation and brand positioning. Plan and implement relationship and communication initiatives targeted at corporate leadership and affiliated physicians (newsletters, events, recognition, appreciation, and integration campaigns). Manage the institutional brand, safeguarding its reputation among internal and external audiences. Support ESG, social responsibility, and community programs that positively impact the cooperative's image. Monitor brand reputation across online media and platforms, proposing strategies and action plans. Produce performance reports, brand perception insights, and identify improvement opportunities. **Environment:** Unimed Serra Gaúcha is a physicians' cooperative whose mission is to ensure customer satisfaction through health promotion and disease prevention, delivering solutions grounded in cooperative principles, sustainable growth, and the recognition of medical work. We are a brand that speaks about health, protection, and connecting with people. We have a vocation for caring. **Our Core Competencies Are:** Cooperate to grow; Pursue excellence; Delight the customer; Manage emotions. Join the Unimed Way of Caring! **Benefits:** Dental Plan Childcare Assistance Health Plan Meal Voucher Others **Requirements:** Bachelor’s degree – Marketing **Compensation Notes:** Not informed

Source:  indeed View original post
João Silva
Indeed · HR

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