Description: * Bachelor's degree in Marketing, Communications, Advertising and Public Relations, or related fields; * Previous experience in retail, preferably working with franchises; * Experience in advertising or marketing agencies, with focus on campaign planning and execution; * Ability to manage requests, prioritize tasks, and collaborate with multiple departments; * Hands-on profile, organized, with strong sense of urgency; * Availability for travel and occasional fieldwork at stores/franchises. * Develop and execute the brand's promotional calendar, aligned with commercial and business strategies; * Manage PDV, Trade Marketing, and CRM, focusing on performance and customer experience; * Create and monitor customer relationship frameworks and targeted communications in partnership with the CRM team; * Support the development and positioning of the Volis brand, ensuring consistency between visual identity, tone of voice, and strategy; * Assist and support franchisees, ensuring proper execution of campaigns and materials in stores; * Collaborate with partner agencies, validating deliverables, timelines, and suggesting creative and strategic improvements; * Propose commercial actions and campaigns together with leadership, based on performance analysis and market behavior; * Organize internal marketing agendas, requests, and responsibilities, ensuring alignment and timely delivery; * Support administrative activities within the department, such as budget control and operational brand demands. 2511250202461828680