Description
Job Summary:
Data analyst focused on dashboard development, control and analysis; construction of market analyses; opportunity identification; and KPI monitoring.
Key Highlights:
1. Development and analysis of dashboards using internal and external data.
2. Construction of market analyses and identification of opportunities.
3. Monitoring of KPIs and contribution to growth strategies.
* Development, control, and analysis of dashboards built from internal and external data;
* Construction of market analyses for various municipalities across the national territory (economic, demographic, and healthcare data);
* Creation of ICPs based on purchase history and financial results;
* Identification of business opportunities based on current purchasing behaviors;
* Competitor monitoring;
* Contribution to the design of sales incentive campaign mechanics by identifying market patterns and trends, data, and targets;
* Continuous analysis and monitoring of predefined KPIs;
* Development of analyses to assess returns obtained from campaigns and projects;
* Measurement and analysis of customer satisfaction survey results;
* Contribution to the development of strategies for portfolio growth and profitability;
* Configuration and integration of sales funnels in CRM/Pipeline software.
**Prerequisites**
* Completed or ongoing undergraduate degree in Administration, Economics, Engineering, Statistics, Data Science, Marketing, or related fields;
* Proficiency in Excel or data analysis tools (intermediate level);
* Basic knowledge of market analysis, indicators, and performance metrics;
* Familiarity with BI, dashboards, or data visualization tools (Power BI, Tableau, or similar);
* Logical reasoning and analytical capability;
* Strong communication and organizational skills for presenting analyses and reports.