Paid Traffic Analyst

Description

Job Summary: Responsible for developing and managing paid media strategies aligned with the sales funnel, focusing on optimization, performance, and data analysis to deliver measurable results. Key Highlights: 1. Develop and manage paid media strategies 2. Data-driven optimization and performance 3. Reporting analysis and strategic presentation Develop paid media strategy aligned with the sales funnel * Define target audiences and campaign strategies for each (hot/cold) * Structure campaigns by objective (awareness/conversion) * Define monthly budget and allocation per channel and campaign * Map ICP jointly with Marketing and Sales teams. Create and manage campaigns on: Google Ads (Search, Display, PMax, YouTube), Meta Ads (Instagram and Facebook), LinkedIn Ads, TikTok Ads. Configure: Conversions, Custom Audiences, Lookalike Audiences, Remarketing * Build funnel structure (Top, Middle, Bottom) Optimization and Performance * Monitor daily: CPC, CTR, CPA, ROAS, CPL, Conversion by stage * Conduct continuous A/B tests: Creatives, Copy, Audiences, Landing pages * Optimize campaigns based on data—not assumptions * Scale and accelerate “winning” campaigns Analysis and Reporting * Create weekly and monthly reports * Present results with strategic insight (not just numbers) * Suggest improvements based on data * Identify funnel bottlenecks Technical Infrastructure • Configure and manage: Google Tag Manager, Google Analytics (GA4), Meta Pixel, Offline Conversions (when required) • Ensure accurate campaign tracking * Integrate traffic with CRM Cross-Department Collaboration • Collaborate closely with: Sales (lead quality), Creative/Web Design (creative testing), Branding (positioning) • Adjust campaigns according to Sales team feedback KPIs Position oriented toward results: • CPL (Cost Per Lead) * CPA (Cost Per Acquisition) * ROAS * Volume of qualified leads * Funnel conversion rate * Revenue generated per channel * Campaign ROI