Performance Analyst

Description

Present in 21 states, with over 370 stores, CONSTANCE serves an average of 200,000 customers per month and sells 3 million shoes/bags annually, making it the fastest-growing franchise in Brazil. One of the key factors contributing to this success is the "Self-Shoes" concept — offering the true dream closet, featuring over 400 models organized by size and style across our stores! Discipline, hard work, determination, and passion are attributes of an ambitious company driven by challenges! We are seeking an experienced Performance Analyst to join our team. The ideal candidate must possess in-depth knowledge of planning and executing digital media campaigns across multiple platforms, including Meta, Google, and TikTok. **Responsibilities:** \- Plan and collaborate with the performance agency to optimize digital media campaigns. \- Manage and control media budgets, ensuring achievement of platform performance targets. \- Develop diagnostics and formulate hypotheses to improve campaign effectiveness. \- Design and implement A/B tests and experiments to optimize results. \- Oversee creative development and strategy, ensuring alignment with e-commerce objectives. **Required Qualifications:** \- Proven experience in e-commerce and digital media campaign management. \- Familiarity with tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Ads, and Google Ads is desirable. \- Ability to work with strict KPIs and budgets. \- Creativity and analytical skills to solve problems and enhance performance. \- Ability to interpret media reports and generate insights for continuous improvement. **Required Tools:** \- Google Analytics 4 (GA4) \- Google Tag Manager (GTM) \- Advertising platforms such as Meta Ads and Google Ads \- A/B testing tools \- Tracking tools \- Reporting tools **Requirements** * **Education:** Completed undergraduate degree — preferably in Production Engineering, Marketing, Data, or Technology * **Experience**\- Required Qualifications: \- Proven experience in e-commerce and digital media campaign management. \- Familiarity with tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Ads, and Google Ads is desirable. \- Ability to work with strict KPIs and budgets. \- Creativity and analytical skills to solve problems and enhance performance. \- Ability to interpret media reports and generate insights for continuous improvement. Employment type: Full-time, CLT (Consolidation of Labor Laws) Compensation: R$3,000.00 \- R$5,000.00 per month Benefits: * Medical insurance * Dental insurance * Education assistance * Commercial partnerships and discounts * Life insurance * Food allowance * Meal voucher * Transportation allowance Selection question(s): * What is your expected salary? Work location: On-site