We are looking for a **Mid-Level Marketing Analyst** to strategically and operationally lead marketing planning, execution, and analysis, focusing on strengthening the brand's presence in the construction sector, generating business opportunities, and supporting the company's growth objectives. **Job Description and Responsibilities:** * **Digital Campaigns:** Planning, execution, and monitoring of campaigns on Google Ads, Meta Ads, and other platforms. * **Communication Creation:** Development of briefs for agencies, suppliers, and creative teams (KVs, videos, and campaign materials). * **Content Social Media Management:** Administration of social media accounts, digital engagement, and production of content aligned with brand positioning. * **Website:** Regular updates to the corporate website with relevant information, images, and content. * **Production Budgets:** Requesting and managing budgets (promotional items, events, etc.) and overseeing the production of graphic and audiovisual materials. * **Metrics and Analysis:** Monitoring KPIs (CTR, conversion, ROI, CAC, LTV...) and preparing reports with strategic insights. * **Financial Management:** Financial control of the department (payments, requests, entries) using internal systems and management tools. * **Communication Support:** Assisting in the creation, review, and delivery of various contents and materials. * **Team Integration:** Collaborative work with Sales, Business Development, Design, and Product teams. * **Events:** Organization and supervision of external events, including weekends when necessary. * **Process Management:** Internal organization, timeline tracking, and deadline management. * **Data Analysis:** Creation and interpretation of heatmaps, particularly geographic ones. **Mandatory Requirements:** * Completed or ongoing higher education in **Marketing, Advertising, Communications**, or related fields; * Previous experience with **digital media**, automation tools, data analysis, and performance metrics; * Proficiency in analytical tools such as **Google Analytics** and **advanced Excel** (formulas, dashboards, spreadsheets); * Experience or familiarity with **CMS** (WordPress, Wix, or similar) for website updates and maintenance; * Ability to generate, interpret, and present **performance reports** and **analytical dashboards**; * Organized, proactive, communicative, analytical, and creative profile; * Availability to occasionally attend events outside regular business hours (evenings and/or weekends); * **Desirable:** Own vehicle and availability for occasional travel.