Growth/Performance Specialist

Description

Job Summary: A professional responsible for marketing performance, ensuring predictable demand generation with end-to-end traceability, managing paid media, conversion rate optimization (CRO), and analytical governance. Key Highlights: 1. Owner of performance with focus on generating predictable demand 2. Paid media optimization, CRO, and analytical governance 3. Partnership with sales to enable a high-quality feedback loop Be the **performance owner** at Rockty, ensuring predictable demand generation with end-to-end traceability (from click to SQL/pipeline). You will manage paid media, conduct experiments and conversion optimization (CRO), and maintain analytical governance through weekly dashboards and a structured continuous improvement routine. Paid Media Acquisition * Plan, execute, and optimize performance campaigns (primarily LinkedIn Ads, Meta, and Google) * Structure ICP/persona-based audience segmentation and test creatives, copy, and offers on a weekly cadence * Manage budgets and targets per channel, focusing on efficiency and quality (CPL, MQL, SQL, and pipeline generated) CRO Funnel * Lead optimization of landing pages, forms, and conversion flows * Prioritize and run A/B tests (page, value proposition, CTA, social proof, form) * Collaborate with Content and Design teams to translate insights into high-performing assets Analytics, Tracking & Governance (with RevOps) * Implement and maintain measurement and tracking (UTMs, pixels, events, and CRM integrations) * Produce and present a weekly executive dashboard (CAC, MQL, SQL, MQL*SQL rate, CPL, CPA, conversions per stage, and channel performance) * Conduct a weekly performance review with the RevOps Director to ensure clear decisions and a prioritized testing backlog Sales Integration & SLA * Partner closely with SDR/Sales to close a high-quality feedback loop * Adjust campaigns and qualification criteria based on funnel signals (volume vs. quality) ✅ Requirements * Practical experience in paid media and growth (preferably B2B mid-market/enterprise) * Strong expertise in channel-level budget management and funnel-oriented optimization * Experience with CRO (landing pages, forms, experiments, and conversion analysis) * Strong analytical capability and measurement discipline (UTMs, events, funnel analysis) * Hands-on experience with CRM and Marketing–Sales integration (HubSpot, Salesforce, or similar) * Advanced Excel; Power BI (or similar) is a strong plus * Preferred Qualifications * Experience with ABM and campaigns targeting a well-defined ICP * Strong hands-on experience with LinkedIn Ads targeting decision-makers (Marketing, Channels, E-commerce, Growth) * Experience in martech/fintech/payments, e-commerce, social selling, or direct sales * Knowledge of GA4 and Tag Manager **Working Hours: 08:00 to 18:00** **Monday to Friday** **Employment Type: Full-time CLT** **On-site** **Guarani Region – Campinas/SP**