Marketing Manager

Description

Job Summary: The Marketing Manager plans, coordinates, and executes marketing strategies to generate qualified leads and strengthen the brand within the enterprise solutions segment. Key Highlights: 1. Leadership and marketing team development 2. Strategic planning and performance campaign management 3. Results analysis and marketing innovation **Summary** The Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies, with a focus on generating qualified leads and strengthening the brand within the enterprise solutions segment. This professional will lead the marketing team, ensuring consistent delivery of results, cross-channel integration, and alignment of communication activities with business objectives. **Key Responsibilities** * **Team Management:** Lead and develop the marketing team; conduct 1:1 meetings, provide constructive feedback, and monitor individual and collective development. * **Strategic Planning:** Define and track the marketing plan, goals, and KPIs, ensuring campaigns align with customer acquisition objectives and the credit journey. * **Campaign Management:** Coordinate performance campaigns (Google Ads, Meta Ads, etc.), inbound marketing, and organic initiatives, ensuring generation of **qualified leads** for the sales team. * **Content and Brand Management:** Oversee content production (videos, social media posts, emails, corporate materials) and safeguard visual identity and brand communication consistency. * **Cross-functional Collaboration:** Partner with sales, customer support, and technology teams to ensure marketing initiatives directly support sales and retention goals. * **Results Analysis:** Monitor performance metrics, CAC, conversion funnel, and campaign ROI, proposing continuous improvements. * **Budget Management:** Control the marketing budget, allocating resources strategically across channels and initiatives. * **Innovation and Trends:** Monitor the credit market to identify opportunities for new initiatives, partnerships, and technologies that can drive results. **Requirements and Qualifications** * Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields; * Proven experience in marketing coordination or management; * Knowledge of performance marketing (Google Ads, Meta Ads, LinkedIn Ads), inbound marketing, and acquisition funnels; * Experience managing multidisciplinary teams; * Proficiency in data analysis and tools such as Google Analytics, RD Station, HubSpot, or similar; * Strategic mindset with strong execution capability, leadership, and communication skills; * Preferred experience in marketing for financial products and secured credit (real estate and automotive).