Junior Traffic Analyst

Description

Job Summary: The FGF Group is seeking a Junior Traffic Analyst to assist in the creation, management, and optimization of traffic campaigns, ensuring smooth operation of the department. Key Highlights: 1. Great Place to Work (GPTW) certified company 2. Focus on continuous improvement and strategic insights 3. Team that values collaboration and innovation **About the FGF Group** We are a company recognized as a **Great Place to Work (GPTW)**, valuing collaboration, innovation, and the well-being of our Talent. Here, we believe that a healthy and inspiring environment forms the foundation for outstanding results. If you seek a place to grow, develop, and be part of something meaningful, join us! At the **FGF Group**, we specialize in accounting services focused on continuous improvement, delivering strategic insights for decision-making. We are looking for a **Junior Traffic Analyst** to join our team. The professional will assist the team’s activities, ensuring smooth operation of the department. **Key Responsibilities:** * Experience in creating, managing, and optimizing traffic campaigns (Google Ads, Meta Ads, TikTok Ads, or other platforms). * Knowledge of acquisition strategy planning and reach expansion. * Proficiency in performance metrics (CPC, CTR, ROI, ROAS, CPA, Conversion Rate). * Ability to analyze data and make decisions based on KPIs. * Familiarity with measurement and tracking tools (Google Analytics 4, Tag Manager, Pixel, UTM, etc.). * Skill in audience creation, segmentation, and A/B testing. * Strong communication skills for alignment with creative teams and presentation of results. * Organizational skills and ability to manage goals and multiple concurrent campaigns. **Preferred Qualifications:** * Certifications in Google Ads or Meta Blueprint. * Knowledge of ad-focused copywriting. * Experience with sales funnels and remarketing strategies. * Proficiency in marketing automation tools (RD Station, HubSpot, etc.). * Familiarity with basic creative editing tools (Canva, Photoshop, etc.). * Experience with e-commerce campaigns, lead generation, or infoproducts. **Education Requirements:** * Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related fields (completed or in progress). **Our Benefits:** * Meal allowance of BRL 450.00 (with a BRL 10.00 payroll deduction); * Breakfast and afternoon snack; * Transportation allowance (deduction compliant with legal requirements); * Unimed health plan with a BRL 69.00 monthly payroll deduction + co-payment upon use. Dependent coverage available at variable rates by age (lifetime), optional and fully employee-funded; * Dental plan, optional enrollment, BRL 14.42 monthly fully covered by the company (employee covers dependents’ costs); * Group life insurance fully covered by the company; * Gympass; * Birthday “Day Off” (to be scheduled with manager within the birth month); * Tangará Club membership; * Extended maternity leave – 150 days; * Wedding gift; * Newborn gift; * Quarterly happy hour; * Monthly “Birthday Celebrants” celebration held at the company headquarters; * Year-end celebration; * Working hours: 08:00–17:48, with a 1-hour lunch break, under a flexible working hours system; **Passion for service is what drives us. Join a team that transforms!** **Employment Type: CLT** **Work Mode: On-site in UBERLÂNDIA/MG