Digital Media Analyst

Description

Job Summary: We are seeking a strategic Google Ads analyst to optimize search campaigns, generate insights, and support data-driven decision-making in a data-focused environment. Key Highlights: 1. Strategic involvement in generating insights and diagnosing performance 2. Focus on brand protection and optimizing online presence 3. Environment centered on data analysis and innovation We seek an analytical professional with strong data interpretation skills and deep understanding of the Google Ads auction, to analyze, optimize, and protect search campaigns—with particular emphasis on branded terms, cost efficiency, and competition. This role plays a strategic part, directly contributing to insight generation, performance diagnosis, and decision support for clients and internal teams. **Responsibilities and Duties** * Analyze Google Ads Search Network campaigns, focusing on efficiency and cost control * Monitor auction metrics such as impression share, lost impression share due to rank, and CPC * Identify competitive and aggressive advertiser impacts on branded campaigns * Generate comparative analyses and performance diagnostics * Propose data-driven strategic actions * Support clients and internal teams with clear, business-oriented analyses * Build and maintain performance reports and dashboards **Requirements and Qualifications** **Education** Marketing, Business Administration, Economics, Statistics, Engineering, or related fields **Requirements** Intermediate experience with Google Ads, specifically focused on Search Network campaigns Experience with branded terms, competitive analysis, and auction metrics Background in agencies, consulting firms, or performance marketing teams Strong analytical capability for data interpretation and decision support Experience with Google Sheets and/or Excel **Preferred Qualifications** Experience analyzing competitors and aggressive advertisers Knowledge of Looker Studio and/or GA4 Experience in data-driven and performance-oriented environments **Additional Information** Fully remote work Must have personal equipment for remote work Compensation model consists of a fixed salary \+ variable component **Branddi** is a company founded in 2021, dedicated to delivering intelligence and innovation in monitoring and analyzing data for digital campaigns. Our focus lies in protecting brands and optimizing their online presence—ensuring our solutions help clients grow sustainably and securely. Our solution comprehensively protects Brazil’s and the world’s largest brands. We identify and combat unfair competition, piracy, and any brand abuse across all global digital platforms. We believe in the power of media intelligence to protect brands across key digital channels. Designed to meet each client’s specific needs, powered by proprietary technology that continuously evolves. Furthermore, our team comprises specialists who not only analyze data but also guide clients with strategies to improve their digital positioning. By joining our team, you will work in an environment focused on data analysis, performance metric tracking, and insight generation. Here, every challenge is viewed as an opportunity for innovation, and we value cross-functional collaboration to deliver the best results for our clients. If you resonate with our culture, passion for technology, and strategic growth vision, explore our open positions and join the Branddi team!