Full Planning

Description

Job Summary: We are seeking a Planning professional to lead strategic brand communication development, campaign leadership, and performance analysis in both digital and offline environments. Key Highlights: 1. Brand digital and offline communication development 2. Strategic market orientation and brand positioning 3. Annual planning and campaign strategy formulation We seek a Planning professional with the following experience: * Brand, marketing, advertising, and content strategy; * Strategic and tactical communication planning, especially focused on advertising campaign development; * In-house content strategies for social media and Inbound Marketing; * Analysis and sharing of marketing and advertising campaign results. Responsibilities: Developing brand communication across digital and offline channels, including strategic market orientation and positioning. Digital mindset: considering the brand and its assets, competitors, social media, influencers, audiences, etc.—and how all these elements interrelate. Align goals with clients and internal teams, and formulate necessary communication strategies to achieve those goals. Collaborate with clients and teams to establish brand and product monitoring and development systems. Develop annual planning and campaign strategies for clients. Lead research and study formulation and analysis. Collect data (desk research) or request support from internal teams to gather foundational information and insights for project development. Analyze and prioritize information most critical to brand and product strategy. Guide other internal departments regarding brand communication goals and strategy. Participate in brainstorming sessions with other departments. Monitor and review planning together with the account team.