Media and Performance Analyst

Description

Job Summary: We are seeking a Media and Performance Analyst with strategic vision, capable of translating complex data into valuable insights for institutional marketing. Key Highlights: 1. Translate complex data into strategic reports and presentations. 2. Measure campaign and channel performance, identifying next steps. 3. Optimize ads on Meta Ads and Google Ads, proposing continuous improvements. We are looking for a Media and Performance Analyst for the Institutional Marketing department. In this role, you will not merely monitor metrics or fill out spreadsheets. We seek a professional with strategic vision who can translate complex data into valuable insights. **Responsibilities and Duties** * Translate complex data into reports and deliver presentations. * Measure campaign and channel performance, identifying strategic next steps. * Mobilize and support the creative team with data that guides content improvement. * Create, optimize, and monitor ads on Meta Ads (Facebook/Instagram) and Google Ads. * Propose continuous improvements through A/B testing and new ad formats. * Monitor trends in the food and retail sectors, consolidating learnings for the team. **Requirements and Qualifications** * Bachelor’s degree in Advertising and Public Relations, Marketing, Business Administration, or related fields. * Experience with ad management platforms (Meta Ads and Google Ads). * Practical experience with monitoring tools (Buzzmonitor or similar). * Experience with data dashboards (Google Looker Studio / Data Studio). * Proficiency in Excel. * Familiarity with social media publishing and WordPress. **Additional Information** * Annual Profit-Sharing Plan (PPR) * Unimed Health Insurance * Dental Insurance * On-site cafeteria * Transportation Voucher (in accordance with CLT regulations) * Retail Workers’ Day Off Our story began in 1935, founded by Francisco José and Santina Zaffari, who—with care and dedication—established a grocery store in the interior of Rio Grande do Sul. From this small business emerged a journey focused on quality, variety, a welcoming environment, and service—distinctive attributes that have become our company’s hallmark. Today, the Zaffari Group comprises multiple business segments, including the largest supermarket and hypermarket chain in southern Brazil. It also operates shopping centers in Rio Grande do Sul and São Paulo, as well as a credit card issuer. In 2023, the Cestto Atacadista wholesale network was launched. Our large family now unites a total of 12,000 employees committed to our mission of delivering the best customer experience. We provide a pleasant, safe, and developmental environment where professional and personal growth go hand in hand. We are an educational company with a broad perspective—from first-job experiences to employment opportunities for mature professionals aged 50+. We strive to ensure respect for diversity and positive social interaction remain consistently aligned with our commitment to serving the community well—the very reason for our existence. Our values and DNA accompany us: quality, integrity, commitment, and relationship. We invest in people because they are life, soul, and the success of every project. With diverse approaches, we connect with one another through our shared purpose: doing our best for customers and colleagues—every day. Join our great family! Follow available opportunities on this page!