Traffic Manager

Description

Job Summary: Gabster is seeking a Traffic Manager to drive results, intelligently scale campaigns, and ensure every media investment delivers tangible returns. Key Highlights: 1. Maximize campaign performance through strategy and continuous optimization. 2. Work in a dynamic environment that inspires creativity and innovation. 3. We offer real opportunities for professional development and career progression. **Who We Are** **We are Gabster.** At Gabster, our purpose extends beyond business. We are a high-impact startup transforming the renovation, construction, and decoration industry. We’ve created a new way to design, sell, and produce customized environments — with exceptional efficiency. We combine technology, training, and a revolutionary work methodology that simplifies professional life for architects, designers, and project planners. **What We’re Looking For** We are looking for a Traffic Manager to boost our results, intelligently scale campaigns, and ensure every media investment delivers tangible returns. The challenge here goes beyond simply running ads — it’s about ensuring every real invested transforms the brand into an authority, generates genuine leads, and drives business growth. We seek someone who views the entire funnel holistically, questions established norms, brings analytical intelligence to decision-making, and acts with strategic autonomy. **Role Objective:** Maximize campaign performance across all funnel stages (top, middle, bottom) through strategy, analysis, continuous optimization, and absolute focus on ROI. The goal is to convert media spend into real growth — generating qualified leads and consistent sales opportunities. **Responsibilities:** * Plan, create, monitor, and optimize paid traffic campaigns (Meta Ads, Google Ads, etc.). * Test creatives, audiences, targeting segments, and formats to identify optimal performance. * Monitor and interpret daily metrics (e.g., CPC, CTR, ROAS, CPL, CAC, ROI, MQL, etc.). * Develop and present reports with actionable insights. * Implement and monitor A/B tests. * Manage media budgets responsibly, with a scalable mindset. Analyze the full funnel: top, middle, bottom — suggesting improvements. * Monitor platform trends and updates. * Optimize landing pages in collaboration with internal teams. **Requirements:** * Minimum 2 years of hands-on experience managing paid traffic. * Proficiency in Meta Ads (Facebook and Instagram) and Google Ads. * Demonstrated ability to read and interpret performance metrics. * Solid knowledge of campaign strategies, funnels, and customer journey mapping. * Strong organizational skills, consistency, and a routine of daily campaign monitoring. * Proficiency in Google Analytics 4\. * Analytical mindset, results-oriented. **Valuable Differentiators** * Experience with automation tools (RD Station, HubSpot, or similar). * Knowledge of ad copywriting. * Familiarity with BI tools (Data Studio / Looker). **Why Join Us?** ✨ **Dynamic Environment:** Work in a space that inspires creativity and innovation. **✨ Professional Growth:** We offer real opportunities for development and career progression. **✨ Collaborative Team:** Join a team that values your ideas and fosters collaboration. **And more benefits:** ✨ TotalPass ✨ WellHub ✨ iFood Flex Benefits ✨ Club iFood ✨ StarBem ✨ Avus Saúde **Work Location:** On-site position in São Leopoldo – RS