Job Summary: We are looking for a Direct Response Copywriter with a DTC/CPG mindset to merge performance and branding—transforming science into conversion while building a lasting brand. Key Highlights: 1. Create high-performing copy for ads, VSLs, sales pages, and emails 2. Translate scientific studies into clear and persuasive messages 3. Balance immediate performance and long-term brand building **Job Description:** We’re seeking a **Direct Response Copywriter with a DTC/CPG mindset**, capable of merging **performance + branding**, transforming science into conversion, and crafting narratives that build brand equity over the long term while driving short-term sales. **About the Role** You will be responsible for creating high-performing copy for **ads, VSLs, sales pages, emails, and scientific narratives (without losing sight of branding)**. We believe **every touchpoint builds brand**, so we seek someone who balances **conversion** and **branding** at the same level as companies like **Ryze, AG1, MudWTR, Grüns, and IM-8**. (If you have no idea what these brands are, please don’t apply.) **Responsibilities** **1. Direct Response & Performance** * Create high-performing ads (Meta, TikTok, Google, UGCs). * Write full VSLs: script, structure, narrative, proof points, and offers. * Develop hooks, angles, big ideas, and data-driven variations. * Craft copy that balances immediate performance and long-term brand building. * Write scripts for UGC and influencer ads. **2. Scientific Narratives** * Read, interpret, and translate studies, articles, and scientific literature into accessible, clear, and persuasive messages. * Create simple yet precise explanations of physiological mechanisms, ingredients, and product differentiators. * Ensure scientific rigor without sacrificing narrative fluency. **3. Landing Pages & Funnels** * Write complete sales pages, including: * Storytelling + science + functional differentiators. * Proof, authority, comparison, and objection-handling sections. * Copy for upsell, downsell, checkout, order bumps, and onboarding. * Define conversion structures inspired by top US DTC funnels. **4. Email Marketing** * Create **high-converting email sequences**: * Welcome flow * Nurturing/Education (science-based) * Launches * Cart abandonment * Seasonal campaigns * Combine utility + science + persuasion. **5. Research & Strategy** * Deeply analyze customers, behavior, and real pain points. * Map Category Entry Points (CEPs) and translate them into strategic copy. * Build internal frameworks, swipe files, A/B tests, and playbooks. **6. Branding & Consistency** * Ensure all copy reflects the brand’s verbal identity and vision. * Build narratives that reinforce values, differentiators, and scientific authority. * Create copy that functions both as a performance asset and a brand piece. **Requirements** * Proven experience in **Direct Response**. * Portfolio featuring **ads, VSLs, sales pages, and emails**. * Prior experience in **DTC, e-commerce, CPG, or Supplements**. * Ability to interpret **scientific studies** and turn them into persuasive arguments. * Mastery of copywriting frameworks (AIDA, PAS, Great Leads, StorySelling, etc.). * Deep understanding of human behavior and decision-making. * Ability to balance branding + performance. * Have read *Breakthrough Advertising* (or know what it is and commit to reading it upon joining). * Advanced English (no spoken fluency required, but strong reading and comprehension skills). **Nice-to-Haves** * Experience in health, wellness, nutrition, performance, or longevity. * Familiarity with growth metrics (CAC, LTV, AOV, CVR). * Experience collaborating with scientists, founders, and performance teams. * Background in brand storytelling. **What We Look For In You** * Sharp, clear, and compelling writing. * Analytical thinking + creative sensitivity. * Ability to craft big ideas and scientifically grounded narratives with impact. * Strategic vision and test-oriented mindset. * Agility, depth, and obsession with performance. * Maturity to balance short-term (sales) and long-term (brand) goals. Work Location: Pinheiros, São Paulo/SP – hybrid model, with 3 days per week in-office. Interested? Apply now! **Location****Employment Type****Work Model** São Paulo, SP, BR Freelance (PJ) Hybrid