COMMUNICATIONS CONTENT SPECIALIST---

Description

Job Summary: MAPFRE is seeking an AI-Driven Communications Specialist to lead the integration of generative technologies and content strategies, transforming the company's communication. Key Highlights: 1. Lead the integration of generative technologies and content strategies. 2. Develop tools powered by Creative AI and NLP to enhance messaging. 3. Position the company as a benchmark in innovation and technology. **Description** --------------- At **MAPFRE**, we are seeking an **AI-Driven Communications Specialist** to lead the integration of generative technologies, advanced analytics, and content strategies within the company. This role combines creativity, strategy, and technology to transform how we communicate with customers, producers, and stakeholders, positioning the company as a leader in innovation within the insurance sector. **Responsibilities** ------------- * Create strategic content for the company’s various stakeholder groups, aligned with corporate and commercial objectives. * Develop tools based on **Creative Artificial Intelligence** and **Natural Language Processing (NLP)** to enhance message generation, personalization, and automation. * Design and execute a comprehensive **AI-driven communications strategy**, integrating generative technologies and advanced analytics into corporate communications, public relations, and commercial campaigns. * Craft **product and technological solution storytelling**, translating technical information into clear, relevant, and customer-oriented messages. * Implement personalization and data analysis processes to improve acquisition, retention, and cross-selling opportunities. * Optimize campaign conversion, brand perception, and effectiveness through data-driven insights. * Contribute to positioning the company as a leader in innovation, technology, and trust in the insurance market. **Education** ------------- Bachelor’s degree in Communications. **Experience** --------------- Experience in communications, journalism, and content creation and media management. **Benefits** -------------- * Retirement and Savings Plan (401K) with dollar-for-dollar matching up to 6% of salary, * Life Insurance, * Medical Plan, * 15 days of annual vacation, * Modern gym in the central building, cafeteria, medical clinic, * Professional Development Program, * Employee Assistance Program, * Company Insurance Discounts, * Recognition Programs, * Health Fairs, * Employee Activities and other optional benefits. **Equal Opportunity Employer and Affirmative Action for Women, Minorities, Veterans, and Individuals with Disabilities.**