**Transform the future of health with us!** Do you want to be part of an innovative company with **commitment and technology in its DNA**, contributing to more people achieving **quality of life**? At **GnTech**, our mission is to promote **personalized healthcare** through genetics, helping each individual find the best treatments for their profile. **Why join our team?** **Leadership and innovation:** We are the **largest Pharmacogenetics laboratory in Brazil**, pioneers in developing tests that guide medical treatments. If you want to grow professionally and contribute to revolutionizing healthcare, **join us!** **About the opportunity** **We are looking for a professional with strong analytical skills who combines technical knowledge in bioinformatics, genetics, and systems architecture with software development expertise and a strategic vision of data and business. You will join a team at the forefront of biotechnology, transforming genetic information into clinical and personalized solutions.** **Responsibilities and duties** **Responsibilities and duties** * Plan, create, and manage paid traffic campaigns (Google Ads, Meta Ads, LinkedIn Ads, among others); * Monitor performance metrics such as CAC, CPA, ROAS, CTR, CPC, and conversion rate; * Conduct A/B tests of ads, creatives, audiences, and landing pages; * Analyze data and generate periodic reports with insights and recommendations; * Collaborate with marketing, design, and content teams to optimize campaigns; * Manage media budget, ensuring efficiency and scalability of investments; * Configure and monitor measurement tools (Google Analytics, Tag Manager, pixels, events); * Ensure correct implementation of tags, conversions, and data tracking; * Track digital media trends, automations, and new platforms; * Support full-funnel strategies (top, middle, and bottom). **Requirements and qualifications** **Requirements and qualifications** * Degree in Marketing, Advertising, Business Administration, Statistics, Engineering, Computer Science, or related fields; * Prior experience with paid traffic and data analysis; * Practical knowledge of Google Ads and Meta Ads; * Experience with Google Analytics (GA4) and Google Tag Manager; * Analytical ability and data interpretation skills for decision-making; * Organization, attention to detail, and management of multiple campaigns; * Strong communication and collaborative work with multidisciplinary teams. **Preferred qualifications** * Experience with CRM, marketing automation, or BI tools; * Knowledge of SQL, Data Studio / Looker Studio, Power BI, or similar tools; * Experience with SEO and CRO; * Previous work experience in technology companies, startups, or e-commerce; * Google Ads / Meta Blueprint certifications. **Behavioral skills (Soft Skills)** * **Proactivity and autonomy in problem-solving** * **Ability to collaborate effectively within teams and across diverse technical and scientific profiles** * **Clear communication, active listening, and commitment to deadlines** * **Intellectual curiosity and passion for innovation applied to healthcare** **** **Performance indicators (Expected KPIs)** * CPA and CAC within target; * ROAS and conversion rate; * Growth in qualified leads/sales; * Quality and consistency of reports; * Continuous optimization of media budget. **Additional information** **What we offer** * **An innovative environment with real impact on people's lives** * **Opportunity to participate in cutting-edge projects in genetics and personalized medicine** GnTech is a specialized genetics laboratory and the leader in Pharmacogenetics. For us, quality of life means feeling connected, supported, and fulfilled in all aspects of life—and this holds a unique meaning for every individual. DNA studies reveal how each human being possesses unique genetic characteristics, which is one of the main drivers of **Precision Medicine: the recognition that each person is unique, therefore their treatments must also be unique.** That is why, since 2011, GnTech has been contributing to Precision Medicine in Brazil, with the purpose of delivering **health, wellbeing, and quality of life.**