SEO Analyst

Description

Job Summary: We are seeking an analytical professional to plan and optimize strategic content with an SEO focus, monitor metrics, and identify continuous improvement opportunities. Key Highlights: 1. Strategic content planning with SEO focus 2. Analysis of organic channel metrics and optimization 3. Identification of continuous SEO improvement opportunities Our team consists of passionate individuals eager to make a difference. Our goal is to delight customers across Brazil and the world, guided by our purpose: "Interpreting Trends and Awakening Desires." If you also work with passion, flexibility, transparency, commitment, and enjoy collaborative, challenging environments, Azzas2154 Shoes \& Bags may be the right place for you! We are committed to building a diverse and inclusive workplace; therefore, our hiring policy does not discriminate based on gender, race/color, religion, sexual orientation, age, HIV status, or intellectual or physical disability. Join us in evolving—step by step—along our journey. ONWARD TO 2154! **Responsibilities and Duties** * Strategic content planning with SEO focus; * Relationship management and alignment with partner agencies and internal departments; * Collaboration with paid media teams to optimize customer acquisition cost; * Monitoring and analysis of organic channel metrics; * Optimization of content and strategies for search engines and AI tools; * Identification of continuous SEO improvement opportunities. **Requirements and Qualifications** * Completed undergraduate degree in Marketing, Advertising, Communications, or related fields; * Proficiency in tools such as Google Analytics, Semrush, and Google Search Console; * Knowledge of on-page SEO, technical SEO, and content strategy; * Analytical profile, results-oriented, with data-driven decision-making capabilities. \#LI\-EKM \#LI\-ONSITE **Additional Information** **Financial and Meal Benefits** **Meal/Voucher Allowance** – Choose between a Food Voucher for grocery purchases and home meal preparation, or a Meal Voucher for restaurants and cafés. **Transportation Voucher** – Benefit covering public transportation according to your commuting needs. **Relocation Allowance** – Available for employees residing outside Campo Bom, Novo Hamburgo, and Sapiranga. **GoodCard** – Postpaid card for pharmacies, gas stations, and supermarkets (available after three months of employment). **PPR (Profit Sharing Program)** – Program based on company-wide and departmental goal achievement. **New Value** – Benefits club offering exclusive deals for employees. **Brand Discounts** – Special discounts across all brands of Latin America’s largest fashion platform. **Birthday Gift** – A special gift for your birthday, redeemable on the ZZ Mall website. **Footwear Fair** – Internal events granting access to high-quality footwear at exclusive employee discounts. **Health and Well-being** **Health Insurance** – Regional (Sinos Valley) and national coverage for you and your dependents. **Dental Plan** – Quality dental care for you and your family. **Life Insurance** – Coverage equal to 12 times your monthly salary for greater security. **Wellhub** – Gym and wellness access for you and your dependents. **SESI** – Partnership offering various discounts and benefits for industry professionals. **Quick Massage** – Massage sessions to reduce stress and improve concentration. **Workplace Gymnastics** – Daily exercises at the workplace to promote your health. **Wellz** – Online psychological support platform to care for your mental health. **PetLove Health Plan** – Coverage for veterinary consultations, vaccinations, exams, and 24-hour emergency services for your pet. **Healthy Products Fair** – Access to an internal fair featuring natural and organic products sold by local entrepreneurs. **On-site Restaurant** – Meals available within the company for added convenience. **Incentives and Development** **Educational Incentive** – Partnerships with higher education institutions and language schools. **Leadership Development** – Lectures, training sessions, workshops, and discussion circles throughout the year. **People Cycle** – Performance evaluation and talent mapping for professional growth. **Quality of Life** **Paternity Leave** – Extended benefit of 20 days, ensuring more time to strengthen bonds with your child. **Maternity Leave** – Extended period of 180 days so you can fully enjoy this special moment. **Childcare Assistance** – For children up to 5 years old, upon submission of a municipal declaration confirming the child is not enrolled in public daycare or school. **Birthday Day Off** – Choose one day during your birth month to take off and celebrate with loved ones. **Integration and Organizational Culture** **Refer & Earn** (exclusive to employees) – Refer a candidate and receive a reward if they are hired! **Corporate Social Network** – Internal platform to stay updated on company news and interact with colleagues. **Climate Survey** – Annual survey to better understand employee needs and expectations. Liked it? These benefits were designed especially for you! Join us and enjoy everything we offer. At Azzas 2154 Shoes \& Bags, passion drives us: passion for retail, fashion, shoes, bags, and accessories. We are part of Latin America’s largest fashion group—the Azzas 2154 Group—and represent brands including Arezzo, Brizza Arezzo, Schutz, Anacapri, Alexandre Birman, Vans, Vicenza, and ZZ Mall—all created to delight and awaken desires across Brazil and the world. Our team is the essence of everything: people who work with passion, overcome challenges, and grow together—with unity and flexibility. Here, every step takes us toward the future—**Onward to 2154\.**