**WHO WE ARE LOOKING FOR:** R.brands is seeking an E-commerce Specialist to ensure our Shopify store operates smoothly, achieves high conversion rates, and delivers an impeccable user experience. The candidate will be responsible for analyzing website navigation and user behavior data, tracking the improvement roadmap with the technology partner, optimizing categories, filters, and search functionality, administering apps and integrations, and ensuring the store remains fast, stable, and well-organized. They will also serve as the liaison with marketing, creating clear briefs for homepage layouts, product displays, and campaigns, while collaborating on digital merchandising strategy and identifying market trends to support product and marketing decisions. If you possess strong analytical skills, thrive in a dynamic environment, and are passionate about performance, join us in building the future! **DAY-TO-DAY RESPONSIBILITIES:** The E-commerce Specialist’s mission is to ensure the Shopify store operates smoothly, achieves high conversion, and maintains consistent execution. Key activities and responsibilities include: * Analyzing navigation, conversion, and user behavior data to generate agile recommendations for marketing, product, and sales teams * Managing the Shopify store’s improvement and development roadmap, aligning priorities with the technology partner and monitoring delivery timelines * Administering apps, integrations, and platform configurations to balance functionality, speed, and stability * Optimizing Search & Discovery: categorization, filters, menus, search logic, and exposure rules to increase product discovery and conversion * Executing site redesigns and structural reorganizations, ensuring usability, visual consistency, and seamless user experience * Creating clear marketing briefs outlining requirements for homepage assets, product displays, banners, promotions, and strategic user flows * Collaborating with marketing on the creative playbook, ensuring alignment between store needs, commercial calendar, and user behavior * Monitoring site speed and technical performance, including script weight, image optimization, CDN usage, and best practices for optimization * Contributing to digital merchandising strategy by prioritizing product, bundle, offer, and campaign visibility with a focus on conversion * Evaluating market trends, consumer behavior, and assortment opportunities to support marketing and product decisions Requirements: **WHAT WE EXPECT FROM YOU?** * Bachelor’s degree in Business Administration, Computer Science, Engineering, Project Management, Marketing, or related fields * Experience in e-commerce * Experience with Google Analytics * Experience with Conversion Rate Optimization (CRO) * Experience with A/B testing and UX/UI tools * Experience managing portfolio and commercial calendars * Experience with Shopify/Shopify Plus * Experience with Figma * Knowledge of UX and UI principles * Basic SEO knowledge * Technical understanding of website performance * Ability to edit and adapt simple visual materials (design) Benefits: **WHAT YOU’LL FIND AT R.BRANDS?** * Breakfast and afternoon coffee served in fully equipped kitchens * Exclusive discounts on our brands’ products * Quarterly bonus * Welcome Kit delivered at the start of onboarding * Opportunities for continuous development and internal growth * Corporate University * No dress code * Culture centered on innovation and entrepreneurship. **WORK SCHEDULE:** On-site, Monday through Thursday from 8:00 AM to 6:00 PM, and Friday from 8:00 AM to 5:00 PM, with a one-hour lunch break. Position based in Pedra Branca, Palhoça/SC. **WHO WE ARE AND OUR PURPOSE?** Founded to house brands operating independently from one another, R.brands is a “house of brands”—a brand portfolio company designed to embrace multiple distinct brands, each with its own unique characteristics and DNA. Our new identity reflects a more dynamic, strategic, and forward-looking essence aligned with the company’s current evolution. As a “house of brands,” our focus is to develop and manage lifestyle brands rooted in activity—brands that connect, inspire, and emotionally resonate. Our purpose? To inspire and empower people to become their best selves. Our name, R.brands, derives from the term “r.evolution,” symbolizing both the revolution we are building and the evolution we are experiencing. Here, a major transformation is underway—and the dot in our name is not an endpoint, but rather a new starting point. Currently, we operate three brands: INVICTUS and BR FORCE in the tactical segment, and GALAPAGOS in the outdoor segment. Each has its own specific goals and distinctive personality, yet all align with the group’s overarching purpose—enabling synergistic and comprehensive operations. We foster a high-performance environment focused on learning, innovation, and take our core values seriously: **Integrity, Self-Accountability, Tenacity, Nonconformity, Courage, and Empathy**. These values define how things get done here—and who we are. So, does R.brands resonate with you? Are you ready to embrace this r.evolution?