Indeed
SENIOR CRM ANALYST
Work in the Multi-Brand and Exportation area, performing customer segmentation, identifying variables and
analyzing the most relevant possibilities in order to implement specific actions for customer loyalty,
prospecting and/or increasing market share; conducting relationship analysis using the customer relationship database; directly supporting CRM process automation
with the aim of increasing customer engagement with the company and sales team engagement with customers; maintaining controls and follow\-up on conducted contacts to monitor appropriate solutions
until process completion, ensuring service continuity and optimization; preparing monitoring reports, analyzing information related to implemented actions to support decision-making,
as well as performing other related and inherent duties of the position., as well as performing other related and inherent duties of the position.
1\. Perform customer segmentation, identifying variables and analyzing the most
relevant possibilities in order to implement specific marketing actions for loyalty, prospecting
and/or increasing market share.
2\. Conduct relationship analysis using the customer relationship database.
3\. Directly support CRM process automation, aiming to increase
customer engagement with the company and sales team engagement with customers, thereby
strengthening communication and ensuring greater likelihood of success in achieving established commercial goals.
4\. Maintain controls and follow\-up on conducted contacts to monitor appropriate solutions
until process completion, ensuring service continuity and optimization.
5\. Prepare monitoring reports, analyzing information related to
implemented actions to support decision-making.
6\. Develop customer relationship initiatives aimed at improving the experience with the
brand/product/service.
7\. Actively plan and execute customer communication initiatives.
8\. Collaborate in creating and disseminating informative materials about the company and its
products and/or services to customers.
9\. Implement customer data enrichment strategies, aiming to feed information databases to enable more accurate analyses.
10\. Create performance indicator analyses to increase market share, using the sales funnel model.
11\. Promote initiatives to ensure the CRM tool is used to improve customer service, guaranteeing that we deliver information, new experiences, and best practices, with the goal of optimizing our relationship.
12\. Monitor customer relationship programs, tracking and participating in implementation stages according to agreed schedules.
13\. Possess knowledge of the company’s products and services, Consumer Protection Code, warranties, legislation, and product safety.
14\. Update systems, reports, and internal control spreadsheets relevant to the department, maintaining records of all incidents and discrepancies.
15\. Participate in internal training programs to enhance knowledge specific to the department.
16\. Work in compliance with technical, quality, safety, environmental, and health standards and procedures.
17\. Ensure organization, cleanliness, and maintenance of equipment and materials in the area.
18\. Understand the company’s mission, principles, values, policies, and objectives, complying with organizational and coexistence standards.
19\. Perform other professional duties related to and inherent to the position, as directed by supervisors.

R. Iguaçu, 88 - A, Campo Bom - RS, 93700-000, Brazil