Marketing Coordinator

Description

Job Summary: Opportunity for curious and innovative professionals seeking to contribute to the epicenter of regional content production in Santa Catarina, developing market intelligence, commercial proposals, and relationships. Key Highlights: 1. Focus on market intelligence and innovative commercial proposals 2. Development of relationships with advertisers and agencies 3. Creation of training programs and playbooks for the sales team If you are a curious person full of innovative ideas, you are about to encounter an excellent opportunity!! Here, amid the creative frenzy of the communications giant in Santa Catarina, a unique opportunity emerges for you. We are the most captivating hub of regional content production in Brazil, transcending TV boundaries to become a news portal acclaimed across the entire state. Our soundwaves echo through radio stations, our words leap from the printed pages of the newspaper and magazine, and—believe it or not—even our clocks are synchronized with the pulse of innovation. But something shines even more intensely: your trust placed in us. Therefore, do not hesitate—join us on this exciting journey. Your creativity will find its place within our large family, where innovation and commitment fuel success. Come be part of our universe and write your story with us! **Responsibilities and Duties** **Main Responsibilities (by Area)** **1\) Market Intelligence** * Build and maintain market scenarios and monitoring (competition, trends, category movements, and key players). * Monitor project and proposal effectiveness (learnings, adjustments, KPIs). * Conduct/organize audience research and inputs supporting commercial proposals and decisions. **2\) Commercial Proposals and Projects** * Coordinate the creation of commercial proposals and projects (sales \+ marketing \+ operations). * Organize internal launch presentations for the team. * Plan and execute external launch activities when necessary (materials, communications, activations). * Monitor execution and post-sale performance, ensuring alignment between promised and delivered outcomes and documenting learnings. **3\) Market Relationship (Advertisers and Agencies)** * Maintain regular communication cadence (insights, opportunities, updates). * Plan and execute promotional gifts and commercial activities (kits, campaigns, incentives, activations). * Operate and optimize email marketing (segmentation, calendar, content, results). **4\) Training and Playbooks** * Structure materials and routines for sales assistants (support, standards, best practices). * Coordinate ND University (production and curation) of commercial/marketing content. * Develop and deliver customized training for teams and regional offices. **Requirements and Qualifications** **What We Seek:** * Bachelor’s degree in Marketing, Advertising, Public Relations, or related fields; * Prior experience in commercial marketing, trade/BDR/commercial planning, or related areas; * Strong project management, organization, and prioritization skills; * Excellent communication skills for interfacing with internal departments, advertisers, and agencies; * Analytical mindset (KPIs, efficiency, continuous learning). **Preferred Qualifications:** * Experience with media (TV/digital/print), advertiser markets, and agencies; * Experience with CRM, marketing automation/e-mail, and funnel-related processes; * Track record in creating playbooks and training programs. **Additional Information** **What You Gain by Joining Our Group:** * Restaurant voucher and equipped cafeteria; * Transportation allowance; * Unimed Health Plan with telemedicine via AIS Unimed; * Uniodonto Dental Plan; * Daycare allowance; * Wellhub (formerly Gympass); * Sesc membership; * Pharmacy discount program; * Life insurance; * Discount on ND newspaper subscription, which includes the Clube NDmais benefits program; * ND University (our internal training and course platform); * Guia da Alma—Online therapy platform. We are Santa Catarina’s largest communications group. More than just informing and connecting, we champion causes, embrace social initiatives, and promote impactful actions. With authentic Santa Catarina roots, we are multiplatform and communicate across the entire state. Throughout our history, we have evolved and transformed alongside societal changes, creating and developing realities that impact our state’s future—because we love to innovate. We are dynamic—a pluralistic communications company that values people, cultures, accents, and customs of Santa Catarina. We work to deliver results, always pursuing transformation—because we dare to go beyond. Our work increasingly aligns with ESG agendas, reaffirming our commitment to building a more sustainable and inclusive future for society. With over 600 award-winning and widely recognized professionals across the state, we invest in innovation, infrastructure, and quality to remain at the forefront. Whether on TV, radio, newspaper, news portal, magazines, or out-of-home media, we offer personalized solutions with a critical, strategic, and empathetic perspective. We are evolution and transformation. We are 100% communications. We are Grupo ND! ***Mission:*** To creatively and independently produce and distribute outstanding information and entertainment content, contributing to the sustainable development of Santa Catarina. ***Vision:*** To be indispensable to Santa Catarina residents and the market, producing and delivering outstanding content innovatively—with committed and satisfied professionals—generating audience and results for clients and shareholders. ***Values:*** Defend democracy, freedom of expression, and free enterprise; Plurality of information and opinion, with commitment to ethics; Commitment to customer satisfaction; Commitment to innovation, boldness, and continuous improvement; Commitment to truthful and compassionate reporting; Commitment to regional identity; Excellence in technical quality, content, and professional standards; Commitment to growth in business results; Commitment to employee well-being and professional development. **Our Media Platforms** ---------------------------------- NDTV RECORD: NDTV RECORD is Brazil’s largest producer of regional content, broadcasting RECORD programming across the entire state of Santa Catarina. With six TV stations and four strategically located branches—from north to south, east to west—the station has solidified itself as the most authentically Santa Catarina broadcaster—unbeatable. Record News Santa Catarina: A reference in news coverage, it is the only open broadcast channel exclusively dedicated to 24-hour news transmission in Brazil. With credibility and responsibility, it delivers major events to most cities in the state. Jornal ND: Our Jornal ND is a benchmark for opinion in Greater Florianópolis—the only daily print newspaper also available digitally. It features a team of columnists and specialists closely following key local developments. Portal ND Mais: Among the most visited portals in the country, ND Mais is your gateway to the world. It stands out for its agility in delivering real-time news—thus, thousands of users already rely on ND Mais to stay well-informed. We deliver diverse reports and content—including politics, economics, culture, entertainment, and much more! NDFM Joinville: NDFM is the radio station connecting Joinville to its community, delivering high-quality music and journalism leading in audience share—anchored in NDTV’s credibility. Here, listeners stay updated on Joinville’s most relevant topics, with comprehensive coverage of sports, economics, politics, and security. It’s information and entertainment for those who value excellence. Revista Show Me: Santa Catarina’s premier tourism guide! This magazine is a benchmark for promoting tourism in the state, sharing exclusive tips and the best travel itineraries to explore every corner of Santa Catarina. Revista its Teens: Santa Catarina’s largest educational publication! Distributed across municipal schools, its Teens enriches the school community’s daily life with educational content and practical everyday information. ND Sinergy: We transform Florianópolis’ urban landscape with our strategic out-of-home media, connecting brands, stories, and people. With 120 digital clocks spread across the Island and Mainland, we promote businesses, disseminate information, and influence tourists and residents daily. We are obsessed with communications—and therefore, we are complete, multiplatform, and multimedia. We want to be everywhere, speak to the entire state, and reach all audiences. It is this passion that drives us to innovate, create, and transform—day after day. If you share this sentiment and thrive on challenges, creativity, and innovation, then join Grupo ND!