Videomaker

Description

Job Summary: A video and photo production professional for social media, responsible for planning, capturing, editing, and supporting the digital marketing strategy of a clinic. Key Highlights: 1. Strategic social media content planning 2. Professional capture and editing of high-quality videos and photos 3. Digital marketing support for engagement and conversion **Main Responsibilities** Content Planning * Collaborate with the clinic’s management to develop a social media video and photo production calendar (Reels, Stories, YouTube, etc.). * Suggest topics and content formats that increase engagement, desire, and authority (educational, institutional, patient testimonials, behind-the-scenes, daily clinic operations, etc.). * Adapt content to the clinic’s target audience and healthcare communication guidelines. Video and Photo Capture at the Clinic * Record **patient testimonials** (always with prior authorization from both the clinic and the patient), ensuring proper lighting, framing, and audio. * Document **behind-the-scenes footage of procedures, consultations, and clinic routines**, respecting patient privacy, medical ethics, and exposure regulations. * Produce **educational video content** featuring the clinic’s physicians and staff (treatment explanations, health tips, myths vs. facts, responses to frequently asked questions, etc.). * Photograph and film the **clinic’s facilities** (reception area, consultation rooms, procedure rooms) to reinforce its premium and welcoming positioning. * Capture **aesthetic and professional imagery of procedures and technologies used**, to communicate the clinic’s value and differentiators. Editing and Finalization: * Select the best takes and perform **full video editing** (cuts, color correction, audio adjustment, subtitle insertion, titles, background music, overlays, and minor motion graphics when necessary). Videos for Medical Clinics: 5 Tips to Stand Out in the Market * Optimize videos in various formats (vertical, horizontal, square) for Instagram, Facebook, YouTube, websites, and internal materials. * Retouch and edit photos for use on social media, websites, advertisements, and institutional materials, maintaining the brand’s premium visual standard. * Deliver final files organized in folders and publication-ready versions. * Publishing and Digital Marketing Support * Assist in organizing and delivering ready-to-publish content to the team managing social media (or perform uploads directly, if agreed upon). * Suggest captions, call-to-actions, and video cuts to improve engagement, retention, and appointment conversions. Tips for Recording Videos for Clinics \+ 2 * Monitor content performance (views, comments, engagement) and propose data-driven improvements. Tips for Recording Videos for Clinics Job Type: Part-time, Freelance / PJ Compensation: R$2\.200,00 \- R$2\.500,00 per month Expected Weekly Hours: 30 hours per week Benefits: * Health insurance * Meal allowance * Transportation allowance Selection Question(s): * Do you live in Florianópolis? Experience: * Video Production (Mandatory) Work Location: On-site