CRM Assistant

Description

Job Summary: This role supports the operation and evolution of CRM, marketing automation, and sales funnel management strategies for demand generation, lead nurturing, and commercial efficiency. Key Highlights: 1. Support CRM and marketing automation operations 2. Focus on customer journeys, relationship building, and demand generation 3. Collaborate on performance analysis and optimization HRE GROUP is recruiting for a startup seeking a CRM Assistant to work onsite in Florianópolis. This person will support the operation and evolution of relationship management, automation, and funnel management strategies, contributing to demand generation, lead nurturing, and commercial journey efficiency. The individual will provide operational and analytical support for CRM and automation, with emphasis on execution, data organization, and support for marketing and sales initiatives. Key Responsibilities: * Support CRM and marketing automation operations, focusing on customer journeys, relationship building, and demand generation (HubSpot and RD Station) * Support the creation, execution, and optimization of automation and lead-nurturing workflows * Execute email marketing campaigns, segmentations, and lists * Support the configuration and maintenance of forms, landing pages, and capture points connected to automation journeys * Support integrations and data flows between marketing and CRM platforms, ensuring data consistency and automation reliability * Support contact database and marketing/CRM data management and hygiene * Support the updating and organization of properties, lists, tags, and segmentation criteria * Support lead management routines between Marketing and Sales * Support performance analysis of workflows, campaigns, and customer journeys (open rates, click-through rates, conversions, and lead progression) * Support report generation and KPI tracking * Collaborate on A/B testing of emails, journeys, and automations * Support lead scoring, nurturing, and lifecycle marketing initiatives * Support documentation of CRM and automation operational processes and routines * Carry out tasks in accordance with information security standards governed by ISO 27001. Requirements: * Currently pursuing or completed undergraduate degree in Marketing, Advertising, Business Administration, Communications, or related fields. * Interest in CRM, marketing automation, and data-driven marketing * Experience with Inbound Marketing and lead-nurturing workflows * Experience with or familiarity with RD Station * Strong organizational skills and attention to operational detail * Familiarity with Google Sheets and Notion * Solid analytical ability * Interest in sales funnels, customer journeys, and demand generation * Strong communication skills and collaborative mindset * Basic knowledge of marketing automation and lead-nurturing workflows Preferred Qualifications: * Experience with or familiarity with HubSpot * Understanding of segmentation, lead scoring, and lifecycle marketing * Experience with reporting and dashboards * Experience in B2B or SaaS/technology marketing operations * Basic knowledge of UTMs, tracking, or channel attribution logic