E-commerce Specialist - Shopify

Description

Job Summary: R.brands is seeking an E-commerce Specialist to optimize Shopify, ensuring seamless operation, high conversion rates, and an impeccable user experience through data analysis and strategic collaboration. Key Highlights: 1. Strategic execution for high conversion and superior user experience on Shopify 2. Collaboration with marketing on digital merchandising and market trends 3. High-performance environment focused on learning, innovation, and strong values **WHO WE ARE LOOKING FOR:** R.brands is seeking an E\-commerce Specialist to ensure our Shopify store operates seamlessly, achieves high conversion, and delivers an impeccable experience. The candidate will be responsible for analyzing user navigation and behavioral data, tracking the technology partner’s improvement roadmap, optimizing categories, filters, and search functionality, managing apps and integrations, and ensuring the store remains fast, stable, and well-organized. They will also serve as the liaison with marketing, creating clear briefings for homepage, category pages, and campaigns, while collaborating on digital merchandising strategy and identifying market trends to support product and marketing decisions. If you possess an analytical mindset, thrive in a dynamic pace, and are passionate about performance, join us in building the future! **DAY-TO-DAY RESPONSIBILITIES:** The E\-commerce Specialist’s mission is to ensure the Shopify store operates seamlessly, achieves high conversion, and maintains consistent execution. Key activities and responsibilities include: * Analyzing navigation, conversion, and user behavior data to generate agile recommendations for marketing, product, and sales teams * Managing the Shopify store’s improvement and development roadmap, aligning priorities with the technology partner and tracking deliverables * Administering apps, integrations, and platform configurations to balance functionality, speed, and stability * Optimizing Search & Discovery: categorization, filters, menus, search logic, and exposure rules to enhance product discovery and conversion * Executing site redesigns and structural reorganizations to ensure usability, visual consistency, and fluid user experience * Creating clear briefings for marketing outlining requirements for homepage assets, category pages, banners, promotions, and strategic user flows * Collaborating with marketing on asset playbooks to ensure alignment between store needs, commercial calendar, and user behavior * Monitoring site speed and technical performance, including script weight, image optimization, CDN usage, and best practices for optimization * Collaborating on digital merchandising strategy, prioritizing product, bundle, offer, and campaign visibility with a focus on conversion * Evaluating market trends, consumer behavior, and assortment opportunities to support marketing and product decisions Requirements: **WHAT WE EXPECT FROM YOU?** * Bachelor’s degree in Business Administration, Computer Science, Engineering, Project Management, Marketing, or related fields * Experience in e\-commerce * Experience with Google Analytics * Experience with Conversion Rate Optimization (CRO) * Experience with A/B testing and UX/UI tools * Experience managing portfolio and commercial calendars * Experience with Shopify/Shopify Plus * Experience with Figma * Knowledge of UX and UI principles * Basic SEO knowledge * Technical understanding of website performance * Ability to edit and adapt simple visual materials (design) Benefits: **WHAT WILL YOU FIND AT R.BRANDS?** * Breakfast and afternoon coffee served in fully equipped kitchens * Exclusive discounts on products from our brands * Quarterly bonus * Welcome Kit delivered at the start of onboarding * Opportunities for continuous development and internal growth * Corporate University * No dress code * Culture centered on innovation and entrepreneurship. **WORK SCHEDULE:** On-site, Monday through Thursday, 8:00 AM to 6:00 PM, and Friday, 8:00 AM to 5:00 PM, with a 1-hour break. Position based in Pedra Branca, Palhoça/SC. **WHO WE ARE AND OUR PURPOSE?** Created to house brands operating independently from one another, R.brands is a \_house of brands\_, i.e., a brand portfolio company designed to embrace multiple distinct brands — each with its own unique characteristics and DNA. Our new identity reflects a more dynamic, strategic, and forward-looking essence aligned with our company’s evolution. As a \_house of brands\_, our focus is to develop and manage lifestyle brands rooted in activity—brands that connect, inspire, and emotionally resonate. Our purpose? To inspire and empower people to become their best selves. Our name, R.brands, derives from the term \_r.evolution\_, combining references to both the revolution we are building and the evolution we are experiencing. Here, a major transformation is underway—and the period in our name is not a full stop, but rather a new starting point. Currently, we operate three brands: INVICTUS and BR FORCE in the tactical segment, and GALAPAGOS in the outdoor segment. Each has its own specific objectives and distinct personality, yet all align with the group’s overarching purpose—enabling synergistic and broad-reaching impact. We foster a high-performance environment centered on learning, innovation, and deeply held values: **Integrity, Personal Accountability, Tenacity, Nonconformity, Courage, and Empathy**. These values define how things get done here—and who we are. So, does R.brands resonate with you? Are you ready to embrace this r.evolution?