Senior/Full CRM Analyst

Description

Job Summary: The CRM Analyst will be responsible for the effective execution of CRM campaigns, focusing on lead prospecting, segmentation, configuration of nurturing workflows, and email/WhatsApp outreach to leads. Key Highlights: 1. Transforming Brazilian education and accelerating careers in technology and business 2. A flat organizational structure, with decisions based on facts and data 3. Ownership and autonomy to take control of one's own life **// About Us** **XP College:** We are driven by the challenge of improving people's lives through education. We are transforming Brazilian education just as XP transformed the financial market. We believe in disruptive education—focused on practical skills and hands-on experience! As a leading employer brand in Brazil, we have decided to open up our entire technological and business expertise and offer it as education to help you launch, transform, and accelerate your career. We empower lifelong learning for individuals pursuing careers in technology and business through an innovative teaching model—non-linear, student-centered, and high-quality—combined with career development processes and services that connect our students with the best opportunities in the Brazilian job market. For those seeking to understand the worlds of technology and business to grow exponentially: we are XP College! **// About the Opportunity** As a **CRM Analyst**, you will ensure the effective execution of CRM campaigns focused on prospecting, including creating audience segments, configuring relationship nurturing workflows, and sending emails and WhatsApp messages to XP Education leads. This role is critical to ensuring the right messages reach the right people at the right time—with clarity, consistency, and a strong focus on conversion. We seek an organized individual with strong attention to detail, excellent written communication skills, and analytical capabilities to measure and optimize campaign results. **Some of the challenges you’ll face:** * Execute email and WhatsApp message broadcasts, workflows, and outreach to leads and prospects using ActiveCampaign; * Build audience segments using behavioral filters and registration data, aligned with each product’s sales funnel and nurturing workflow; * Update and maintain automated communication workflows, ensuring appropriate logic, cadence, and content; * Monitor engagement metrics (open rate, click-through rate, response rate, conversion rate) and generate reports with improvement suggestions; * Ensure message standardization, tracking links (UTMs), and template responsiveness; * Collaborate closely with the sales team to align campaigns, nurturing workflows, and targeted conversion actions; * Participate in developing promotional, multi-channel campaigns and A/B tests; Maintain a clean, well-organized, and accurately segmented database to optimize communication performance. * **About the work environment, it’s important you know that:** * Our open-minded culture fosters a **flat organizational structure**, enabling decisions grounded in facts and data—with customer interests always prioritized. * With an entrepreneurial mindset, **each of us owns our own story**, so don’t expect a company that makes decisions for you. * Although everyone has autonomy to take control of their own life, **our daily routine** is intense—we dream big and love what we do. **Requirements** **// What We’re Looking For** **Prerequisites for Application:** * Bachelor’s degree completed in fields such as Marketing, Advertising, Communications, Engineering, Data Science, Business Administration, Information Systems, or related disciplines. * Practical experience with CRM platforms, especially ActiveCampaign or similar tools. * Strong organizational skills, attention to detail, and excellent written communication. * Autonomy and accountability in executing recurring tasks and targeted campaigns. * Analytical capability to interpret CRM and campaign metrics (open rate, CTR, conversion, churn, etc.) and generate insights for optimization. **Desirable but not mandatory:** * Prior experience in education, technology, or financial services companies. * Familiarity with sales funnels and lead journeys in B2C or education businesses. * Experience with mass messaging or automation tools (RD Station, Mailchimp, etc.). * Basic knowledge of UX writing, copywriting, or direct marketing. **Differentiators:** * Knowledge of WhatsApp and email strategies focused on conversion; * Experience with A/B testing and experimentation routines in CRM; Basic to intermediate English (reading and listening). * **Benefits** Meal/food allowance via Ifood flexible card * Health and dental insurance * Wellhub * SESC * New Value * Psychological and legal support through Optum * One postgraduate program from XP College—fully covered by us! * And much more