Paid Traffic Analyst

Description

Job Summary: Responsible for developing and optimizing paid media strategies, managing campaigns across multiple platforms, and analyzing data to ensure achievement of commercial goals. Key Highlights: 1. Develop paid media strategies aligned with the sales funnel 2. Manage campaigns on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads 3. Optimize campaigns based on data and generate strategic reports Develop a paid media strategy aligned with the sales funnel * Define target audiences and campaign strategies for each (hot/cold) * Structure campaigns by objective (awareness/conversion) * Define monthly budget and allocation per channel and campaign * Map ICP jointly with Marketing and Sales teams. Create and manage campaigns on: Google Ads (Search, Display, PMax, YouTube), Meta Ads (Instagram and Facebook), LinkedIn Ads, TikTok Ads. Configure: Conversions, Custom Audiences, Lookalike Audiences, Remarketing * Build funnel structure (Top, Middle, Bottom) Optimization and Performance * Monitor daily: CPC, CTR, CPA, ROAS, CPL, Conversion by stage * Conduct continuous A/B tests: Creatives, Copy, Audiences, Landing pages * Optimize campaigns based on data—not assumptions * Scale and accelerate winning campaigns Analysis and Reporting * Create weekly and monthly reports * Present results with strategic insight (not just numbers) * Suggest improvements based on data * Identify funnel bottlenecks Technical Infrastructure • Configure and manage: Google Tag Manager, Google Analytics (GA4), Meta Pixel, Offline Conversions (when required) • Ensure accurate campaign tracking * Integrate traffic with CRM Cross-Department Collaboration • Collaborate closely with: Sales (lead quality), Creative/Web Design (creative testing), Branding (positioning) • Adjust campaigns based on sales team feedback KPIs Role is results-oriented: • CPL (Cost Per Lead) * CPA (Cost Per Acquisition) * ROAS * Volume of qualified leads * Funnel conversion rate * Revenue generated per channel * Campaign ROI