MEDIA ADVISOR

Description

Job Summary: A dynamic and proactive Media Advisor to manage the group's image, transforming stories into relevant news and strengthening visibility in the media. Key Highlights: 1. Media image and visibility management in earned media 2. Establishing and nurturing strategic media contacts 3. Guiding and training clients for interviews and public appearances #### **About the Role:** A dynamic and proactive Media Advisor to join our communications team. The professional will be responsible for managing the group's image with media outlets, transforming its stories into relevant news and enhancing its visibility in earned media. #### **Main Responsibilities:** * **Media Relations:** Establishing and nurturing strategic contacts with journalists, editors, reporters, bloggers, and influencers across various segments (online, TV, radio, print). * **Content Production:** Writing and distributing communication materials such as press releases, official statements, story pitch suggestions, and opinion articles. * **Crisis Management:** Proactively preventing and managing image-related crises. * **Monitoring and Analysis:** Tracking media coverage (*clipping*), analyzing results, and preparing performance reports for press activities. * **Spokesperson Preparation:** Guiding and training clients for interviews, media trainings, and public appearances, ensuring effective communication aligned with strategy. #### **Desirable Qualifications (Preferred):** * Completed undergraduate degree in Journalism, Public Relations, Social Communication, or related fields. * Proven prior experience in media advisory, communications agencies, or editorial work. * Excellent written and oral communication skills, with mastery of the Portuguese language. * Knowledge of how media outlets operate and familiarity with the media industry. * Ability to build and maintain a solid networking relationship with media professionals. * Analytical capability to identify story opportunities and news trends. * Postgraduate degree or specialized courses in Corporate Communication, Digital Marketing, or related areas. * Familiarity with media monitoring tools.