PRESS ADVISOR

Description

Job Summary: A dynamic and proactive Press Advisor to manage the group's image, transforming stories into relevant news and enhancing visibility in earned media. Key Highlights: 1. Group image management and visibility in earned media 2. Content production and crisis management 3. Spokesperson preparation and press results analysis #### **About the Role:** A dynamic and proactive Press Advisor to join our communications team. The professional will be responsible for managing the group's image with media outlets, transforming its stories into relevant news and strengthening its visibility in earned media. #### **Main Responsibilities:** * **Media Relations:** Establish and nurture strategic contacts with journalists, editors, reporters, bloggers, and influencers across various segments (online, TV, radio, print). * **Content Production:** Draft and distribute communication materials, such as press releases, official statements, topic suggestions, and opinion articles. * **Crisis Management:** Act preventively and manage reputation-related crises. * **Monitoring and Analysis:** Track media coverage (*media clipping*), analyze results, and prepare performance reports for press activities. * **Spokesperson Preparation:** Advise and train clients for interviews, media training sessions, and public appearances, ensuring effective and strategy-aligned communication. #### **Desirable Qualifications (Preferred):** * Bachelor’s degree completed in Journalism, Public Relations, Social Communication, or related fields. * Proven prior experience in press advisory, communications agencies, or editorial work. * Excellent writing and oral communication skills, with mastery of the Portuguese language. * Knowledge of how media outlets operate and familiarity with the media market. * Ability to build and maintain a solid networking relationship with media professionals. * Analytical capability to identify topic opportunities and news trends. * Postgraduate degree or specialized courses in Corporate Communication, Digital Marketing, or related areas. * Familiarity with media monitoring tools.