Content Analyst

Description

Job Summary: Join a dynamic content team focused on strategic content creation, SEO optimization, and client communication, driving results through relevant and engaging materials across various digital formats. Key Highlights: 1. Culture of feedback for professional development 2. Dynamic and pro-active content team 3. Commitment to excellence and high performance More than 170 Layer Up team members agree this is an excellent company to work for. We have been certified as a Great Place to Work (GPTW) for five consecutive years and were recently ranked by the GPTW seal as the 4th best company to work for in the publishing sector! We have transformed over 200 businesses across 15 industries. In our 11-year history, we have accumulated dozens of awards recognizing our excellence and authority. A FULL TEAM OF NUMBER-10 SHIRTS We seek individuals eager to stay in FLOW with the market — that is, those who pursue excellence through high motivation, high concentration, high energy, and high performance. This is how we attract professionals who are not only passionate about what they do but also among the best at it. All professionals here share the same commitment to our clients, to the quality of deliverables, to results, and to the Layer team itself. We are committed to our careers and to the roles we hold — both within the company and in the market. We thirst for learning and are keen to discover new ways of doing things — and we share these ideas with one another. We constantly develop ourselves, individually and as a team, and collaborate effectively. We are passionate about being the best at what we do. We are persistent and resilient in facing challenges, and we possess a strong team spirit, helping each other grow and surpass ourselves. What You Can Expect from Layer Up: \- A more senior Layer (as we call our team members) who will serve as your “buddy” throughout your onboarding (and possibly beyond), supporting you and immersing you in our culture; \- Lightness, flexibility, and informality, paired with substantial innovation and challenges — defining our work environment; \- A feedback-driven culture, because we encourage your professional development; \- A hybrid work model that enhances our productivity and ensures better quality of life for our team members. Challenges and Learning Opportunities: The Layer Up content team is responsible for delighting clients (and their customers) through relevant content — regardless of format, topic, or industry. Far beyond ensuring writing quality, the team also values strategic alignment and producing materials that add value and generate results. It is a dynamic, proactive, and detail-oriented team that combines diverse expertise and a passion for collaboration to manage our clients’ communications. Responsibilities: Supporting editorial reviews; Producing blog posts; Creating high-complexity rich media content; Developing social media content calendars and posts; Producing newsletters; Optimizing content for SEO; Creating landing pages; Writing copy for search, display, and pop-up ad networks; Communicating across various content formats; Mastering core digital marketing fundamentals; Learning each client’s unique characteristics; Understanding agency processes; Familiarity with key tools. Requirements Intermediate Excel proficiency; Bachelor’s degree in Journalism, Advertising and Public Relations (in progress or completed) or related fields; Prior experience as a Journalist or Content Analyst in Marketing/Advertising agencies and/or in corporate marketing departments; Content production for digital platforms. Desirable Completed or ongoing undergraduate degree in related fields; Basic knowledge of digital marketing and inbound marketing; Analytical ability; Organizational skills; Focus on production; Strong interpersonal skills; Creativity. Benefits Hybrid or remote work allowance; iFood flexible benefits card for meal and food allowances; Free iFood Club (with discounts at Cinemark and Booking.com); SulAmérica health insurance (with co-payment); Option to include dependents on the health plan (at employee’s expense); Pharmacy discounts provided by the health plan; SulAmérica dental plan; SulAmérica life insurance; Year-end recess (subject to compensation — we do not reduce your 30 days of vacation); Partnerships with numerous educational institutions, short courses, and language programs to support your professional development; SESC agreement for leisure, sports, culture, dining, and healthcare for you and your family; Totalpass. Additional Information Birthday gift; Birthday day off to celebrate with loved ones.