Description: Mandatory: * Bachelor's degree in Journalism, Social Communication, Advertising and Public Relations, or Marketing. * Proven experience in media relations and corporate press advisory. * Journalistic and institutional writing skills. * Experience managing corporate social media and monitoring metrics (Meta Insights, LinkedIn Analytics, Google Analytics). * Strong planning, prioritization, and multitasking abilities. * Collaborative, organized profile with attention to detail. Desirable differentiators: * Experience in service, hospitality, or tourism companies. * Experience in digital marketing (paid campaigns, email marketing, SEO/SEM). * Basic knowledge of design and video editing tools (Canva, Adobe Suite, Premiere). * Experience in institutional communication and crisis management. Produce and distribute press releases, press notes, and press content, maintaining active relationships with journalists, columnists, and strategic media outlets. Manage requests from external press agencies and ensure consistency of institutional messaging. Develop and maintain the communications editorial calendar, integrating press, social media, and campaigns. Create and publish content for corporate social media platforms (LinkedIn, Instagram, Facebook, TikTok, etc.), monitor metrics, and suggest improvements. Support the planning and execution of marketing campaigns—from defining messages and channels to tracking results. Produce communications and marketing materials (posts, videos, press releases, newsletters, press kits). Monitor and report on media and digital performance indicators (earned media, reach, engagement, ROI). Ensure brand alignment and consistency of tone of voice across all communications. Support corporate and crisis communications initiatives alongside press advisors and senior management. Interface with suppliers and agencies. Maintain the digital hotel catalog. Provide general support for communications activities related to new hotel openings. 2512290202491889407