Job Summary: Responsible for leading the product experience strategy, optimizing content presentation, discovery, and consumption for SVOD and FAST in Mexico. Key Responsibilities: 1. Lead the product experience strategy in Mexico 2. Optimize content presentation, discovery, and consumption 3. Coordinate communication and engagement initiatives for retention Description: Responsible for leading the product experience strategy, with a focus on communication, engagement, and programming opportunities across the SVOD and FAST channel portfolio in Mexico. This professional will optimize how content is presented, discovered, and consumed within the platform. They will serve as the primary interface between Product, Programming, and Content teams, and coordinate in-app and external communication initiatives with the Marketing team to ensure a consistent message and an engaging user experience that drives retention and viewing time. Responsibilities and Accountabilities Responsibilities and Accountabilities* Identify and develop communication and engagement opportunities both within and outside marketplaces and apps * Define content presentation (merchandising), personalization, and discovery strategies to maximize consumption * Analyze content performance and user behavior data to optimize programming schedules and navigation experience * Collaborate with the Marketing team to align external campaigns with in-product experience and communication * Lead the launch strategy for new content and channels within marketplaces * Map the customer journey to identify friction points and improvement opportunities * Define business requirements for features focused on engagement and content consumption * Present content and engagement performance reports to stakeholders * Plan and analyze A/B tests related to content presentation, artwork, and messaging on the platform * Collaborate with the UX/UI Design team to ensure an interface that facilitates discovery and consumption * Coordinate cross-promotion between SVOD and FAST products * Linearly schedule FAST channels Requirements and Qualifications Requirements and Qualifications* Prior experience with video streaming platforms (OTT), subscription TV, or digital media * Deep understanding of the Mexican media market, culture, and consumer behavior * Experience in Marketing, Programming, Content Acquisition, or Content Strategy * Experience managing portfolios with multiple channels or digital products * Advanced proficiency in data-driven presentation and storytelling tools (PowerPoint, Looker, etc.) * Advanced proficiency in customer journey mapping methodologies * Advanced proficiency in streaming business model analysis * Advanced English * Beginner Portuguese * Intermediate Excel * Completed higher education (preferably in Communications, Marketing, Business Administration, or related fields) 2512160202201750734
João Silva
Indeed · HR
João Silva
Indeed · HR
