Senior Analytics Engineer | CRM

Description

Job Summary: A professional responsible for collecting, processing, and analyzing data; developing automation; creating dashboards; and optimizing processes to generate business insights. Key Highlights: 1. Campaign data analysis and optimization using Databricks. 2. Development of data automation and integration. 3. Creation of interactive dashboards and support for exploratory analysis. Description: It is highly important that you have and/or know: * Degree in Engineering, Data Science, Statistics, IT, or related fields; * Experience with Databricks, Power BI, SQL, and process automation; * Knowledge of process mapping and modeling tools (e.g., BPMN); * Ability to create adaptable, exploration-oriented dashboards; * Strong communication skills and capacity for collaborative work. Advantages: * Experience with programming languages (Python, PySpark) for automation; * Knowledge of machine learning and predictive analytics; * Familiarity with CRM and digital marketing tools. Job Challenges: * Collect, process, and analyze campaign data using Databricks and advanced techniques; * Identify patterns, trends, and opportunities for optimization; * Develop and optimize code for analytical process automation and data integration; * Ensure scalability and efficiency in measurement and reporting routines; * Understand CRM processes, translate them into flowcharts, and identify improvement opportunities; * Propose solutions to reduce bottlenecks and increase productivity; * Create interactive Power BI dashboards aligned with business unit needs; * Enable exploratory analysis and reporting for stakeholders; * Implement regular data validation and verification checks to ensure data integrity and accuracy; * Correct inconsistencies and guarantee reliability of analyses; * Collaborate with marketing, sales, and product teams to align metrics and objectives; * Participate in meetings and workshops to define integrated goals and strategies. 2512110202491859452