Marketing Analyst

Description

Job Summary: We are seeking a versatile and strategic Marketing Analyst to manage social media content and work integrally across marketing and communications. Key Highlights: 1. Social media content management and optimization 2. Content development for inbound marketing 3. Flexible involvement in general departmental tasks We are looking for a versatile, strategic, hands-on Marketing Analyst who enjoys producing high-quality content and is comfortable operating across various communication areas. This person will be primarily responsible for managing social media content for the group’s companies, but will also collaborate integrally on other strategic marketing and communications initiatives. Key Responsibilities: * Creation, management, and optimization of social media content, ensuring alignment with brand positioning and strategic objectives; * Development of inbound marketing content (blog posts, e\-books, landing pages, nurturing workflows, campaigns, and relationship-building initiatives); * Scriptwriting, filming, and editing of short videos for social media and internal audiovisual materials; * Creation and updating of content for the corporate website, corporate presentations, and printed materials; * Drafting press releases and official announcements; * Editorial calendar planning and management; * Liaising with internal departments to identify topics and themes; * Strategic support to sales through content that strengthens the sales process; * Support to HR in internal communications and endomarketing initiatives; * Flexible involvement in general departmental tasks. What We’re Looking For: * Excellent writing skills and mastery of the Portuguese language; * Experience in digital content production; * Knowledge of inbound marketing strategies; * Basic understanding of SEO and content optimization; * Fundamental knowledge of editing tools; * Strong organizational skills, autonomy, and effective deadline management; * Collaborative, flexible profile with ability to handle multiple tasks simultaneously. Education * Journalism * Advertising and Public Relations * Marketing Bonus Qualifications We seek someone with flexibility and strategic vision capable of contributing beyond social media. This role will also provide support in institutional productions, printed materials, and general communications, assuming a key role in sustaining the department’s deliverables. If you enjoy creating, organizing, structuring, and seeing your communications drive tangible results, this position is for you.