Data Analyst - CRM Focus

Description

Job Summary: We are seeking a data analyst with a sharp analytical mindset to generate insights and drive retention and loyalty in CRM and VIP Customer Management. Key Highlights: 1. Transform numbers into intelligent strategies 2. Analyze and optimize marketing campaigns 3. Identify behavioral patterns and propose actions If you are data-driven, possess a keen analytical eye, and enjoy transforming numbers into intelligent strategies, this role is for you! We are looking for a professional responsible for delivering analytical intelligence to CRM and VIP Customer Management teams, including building dashboards, analyzing campaign performance, measuring churn, studying player behavior, and generating strategic insights to boost retention and loyalty. Responsibilities: \- Create and maintain dashboards and reports (Excel, Google Data Studio, etc.). \- Analyze campaign results (uplift, conversion, ROI, engagement). \- Calculate and monitor KPIs: churn, LTV, frequency, customer lifetime. \- Provide analytical support to the CRM team and VIP program. \- Identify behavioral patterns and propose data-driven actions. \- Monitor A/B tests and suggest optimizations. \- Ensure data integrity and organization. Requirements: Experience in data analysis within marketing, CRM, or product domains. Advanced Excel, Google Sheets, and BI platform proficiency (Tableau, Data Studio, Looker, etc.). Familiarity with retention, engagement, and funnel metrics. Ability to translate data into practical recommendations. Preferred: Basic SQL knowledge and experience in iGaming, e-commerce, or fintech sectors. Familiarity with the betting industry. Benefits: Mobility Card: usable at various locations, including ride-hailing apps (Uber, 99, etc.), public transportation tickets, parking facilities, gas stations, and more. Meal and Food Allowance: accepted at supermarkets, restaurants, snack bars, and other food establishments. Parking. Additional Information: On-site work. Salvador/BA.