Digital Marketing Analyst (360° / Performance)

Description

Job Summary: A 360°/Performance Digital Marketing Analyst focused on vehicle protection, responsible for paid advertising strategies, audiovisual content creation, and social media management to generate qualified leads and drive Prosegur brand growth. Key Highlights: 1. Growth engine of the Association, focused on generating qualified leads. 2. Responsible for 360-degree and performance digital marketing strategies. 3. Opportunity for career growth aligned with advertising investment scale. Position: Digital Marketing Analyst (360° / Performance) **(Vehicle Protection Focus \- On-site)** Be the growth engine of our Association. You will be responsible for transforming the **Prosegur** brand into a qualified lead-generation machine, managing everything from paid advertising strategy to daily production of social proof videos. ✅ **Requirements and Qualifications:** * **Education:** Completed or ongoing undergraduate degree in Marketing, Advertising, Design, or Social Communication. * **Paid Traffic Management:** Practical expertise in **Meta Ads** (Business Suite) and **Google Ads** (with WhatsApp conversion focus). * **Audiovisual Skills:** Ability to shoot and edit short-form videos (Reels/TikTok) using **CapCut**, Premiere, or similar tools. * **Graphic Design:** Proficiency in **Canva Pro** or Adobe Creative Suite (Photoshop/Illustrator) for creating high-conversion creatives. * **Experience in Vehicle Protection:** (Preferred/Advantageous) Familiarity with the industry’s sales funnel and common claims-related objections. * **Copywriting:** Persuasive writing for ads, captions, and video scripts. **Key Responsibilities:** * **Traffic Operations:** Create, monitor, and optimize daily campaigns to attract new members. * **Social Proof Production:** Go "on-site" to record benefit deliveries, testimonials from satisfied members, and vehicle inspections. * **Social Media Management:** Manage Prosegur’s Instagram, Facebook, and Google My Business accounts (posts and engagement). * **Supporting Expansion:** Create visuals and materials for the **Referral Rewards Program (R$100 PIX bonus)**. * **Performance Analysis:** Weekly reports on cost per lead and number of license plates converted through marketing efforts. * **Branding:** Ensure Prosegur’s visual identity is consistently upheld across all channels. ⭐ **Preferred Attributes:** * **Hands-on Profile:** Someone unafraid to grab their phone and record association processes. * **Sales-Oriented Mindset:** A person who understands that likes are good, but the ultimate goal is closing commercial contracts. * **Creativity Under Pressure:** Ability to rapidly develop campaigns for seasonal events or flash promotions. * **Growth Opportunity:** Career progression plan tied to advertising investment scale. Employment Type: Full-time Compensation: Starting from R$3\.500,00 per month Experience: * Social Media Management, Graphic Design, and Paid Traffic Management (Mandatory) Work Location: On-site