CRM Manager

Description

Job Summary: This CRM Manager will be responsible for structuring and operating an existing CRM function, transforming data into recurring, measurable commercial actions—with emphasis on direct execution and results generation. Key Highlights: 1. Primarily operational role with strong expectation of direct execution. 2. High impact on revenue and individual accountability. 3. Optimize commercial automations and generate sales insights. **Position: CRM Manager** **Company: Macal Madeiras** **Employment Type:** CLT **Work Location:** On-site – Belo Horizonte/MG Rua Pedro Moreira do Nascimento, Pilar. **Working Hours:** Monday to Friday, from 8 AM to 5 PM (44 hours per week) **Purpose of Hiring** **To practically structure and operate an existing CRM function that currently exists but does not deliver its full potential value**. The core objective of this role is to **organize, activate, and strategically leverage the existing CRM database**, transforming information into recurring, measurable commercial actions. Within the first few months, the CRM is expected to evolve from being merely a data repository into an **operational engine for sales and customer relationship management**. **Current CRM Operational Context** * CRM already implemented and in use (Zoho CRM / Zoho One) * Used by Sales, Marketing, and Finance departments * Robust data foundation * Few active commercial automations at present This professional **will not implement a CRM from scratch**, but will be responsible for **reorganizing, standardizing, activating, and extracting real business value from the existing infrastructure**. **Key Responsibilities** This is a **predominantly operational role**, with strong expectation of direct execution. On a day-to-day basis, this person will be responsible for: * Organizing and standardizing the CRM database * Operating the CRM continuously and rigorously * Creating, maintaining, and optimizing commercial automations (workflows, segmentation, outreach) * Identifying opportunities to activate the lead and customer base * Executing CRM campaigns focused on relationship building and sales * Analyzing CRM data and metrics to guide practical actions * Generating actionable insights for the sales team * Collaborating directly with Marketing and Sales teams to align execution and outcomes * Supporting the team in correct CRM usage and operational best practices This is a role with **high individual accountability**, delivering direct impact on revenue. **Expectations for the First 90 Days** * Database organized, segmented, and governed by clear standards * Simple commercial activation processes defined and running * Initial automations functioning consistently * Noticeable increase in conversion and base re-engagement * Reduction in reactive commercial activities and increased predictability **Success Metrics** Performance will be primarily tracked through: * Improvement in database organization and quality * Efficiency of implemented automations * CRM adoption rate across involved departments * Impact of CRM initiatives on sales outcomes * Weekly reviews with leadership **Mandatory Technical Requirements** * Practical experience with **commercial CRM and automation** * Proven experience organizing and managing databases * Experience executing CRM campaigns oriented toward sales * Knowledge of email marketing and automation tools * Ability to work with KPIs and data daily * Familiarity with the Zoho ecosystem is a significant advantage **Compensation and Benefits** * **Base salary:** R$ 4.500,00 (CLT) * **Variable pay:** up to R$ 2.000,00, tied to objective CRM targets (after adaptation period) * Transportation allowance * Meal allowance: R$ 13.00 per day We are looking for someone who enjoys execution, takes ownership, and delivers tangible results daily. If you thrive on turning ideas into action, this opportunity may be right for you!